I went last year the week before free food because I didn't want to deal with so many crowds and I paid for the DDP. When I started going to Disney there were no discounts and the parks were pretty full.
We go every year, and honestly, I don't remember the last time I paid rack rate. We've either gotten an AP rate, a Bounceback Offer, or a AAA rate.
I agree with those that have said I really hope Free Dining doesn't come for this summer. We're going in August and already have all of our ADR's, but I can't stand standing behind people at CS restaurants or food carts in the park who are either complaining about what they have left on the DP or don't know how to use it. Sorry to those waiting for it, but there are other options out there for good discounts.

) that we will buy it no matter what. Or when we go car shopping - we wait until certain times of year to buy a car or simply avoid a certain type of car or dealership b/c they aren't offering discounts. It's not a perfect analogy, but it definitely does ring bells for me. Brand loyalty only gets you so far - everyone has their limits and it's all relative to your individual situation. Either way, I'm not sure that it is childish to say, "Show me the deal or I'm heading next door!"