Nikon tops SLR customer satisfaction survey
Posted by Stephen Shankland
Well, this news isn't going to go over well at Canon.
According to a new survey by J.D. Power and Associates, Nikon is the clear leader in customer satisfaction among digital SLR (single-lens reflex) customers in the United States. Adding insult to injury, SLR newcomer Sony came in second.
A new customer satisfaction gives Nikon SLRs the lead.
Nikon scored 822 out of a possible 1,000 on a rank of how well its cameras measured up with the qualities consumers find important.
"It dominates in digital SLRs," Steve Kirkeby, executive director of telecomunciations and technology, said in an interview.
Sony scored 793. At 788, third place went to Canon--the top seller of digital cameras in general and of SLRs specifically--followed closely by Pentax at 787 and Olympus at 783. The survey didn't rank Panasonic, another new entrant, or Samsung, which today sells Pentax SLRs under its own brand.
SLR cameras, expensive but high-performance models, are at the center of a fiercely competitive and increasingly crowded marketplace. Canon is the top seller worldwide, with Nikon in second place.
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