No large company these days is going to pour money into a venture like FW unless they feel the improvements will provide an enhanced revenue stream. Look at the money spent on upgrading some of the loops to Premium sites; those sites command a higher rate so in somebody's spreadsheet at corporate they projected the cost of the enhancements against a projected payback period where the work will not only pay for itself but will ultimately generate additional revenue above and beyond.
However, the pool and some of the other upgrades that are more aesthetic do not, on the surface, enhance revenues other than a possible marginal increase in occupancy. But if Disney plans to offer DVC facilities within the existing Fort complex, an upgraded resort pool would seem to be a necessary amenity to sell those memberships. So would enhancing the overall look such as the landscape improvements. Even the move of the cart facility might have been in anticipation of the higher volumes that may come with DVC facilities.
So, I think the DVC angle may be a very real possibility. The pool upgrade is overdue and will be great, but I would hate to see the Fort become "mega sized" and more crowded, so hopefully whatever they are up to is context sensitive and doesn't change the overall ambience. We all love the Fort as it is for the most part. They better not mess it up!
Actually I never really liked the DVC concept but progress is inevitable. I just don't need to have it jack more money out of my pocket.
