11.22.11 – In honor of Thanksgiving,
D23 takes a look back at Disney’s participation in a beloved national tradition—the annual Macy’s Thanksgiving Day Parade.
“In the spirit of full disclosure,” Bill Schermerhorn, Macy’s Creative Director, starts, “I should tell you that I am a card-carrying member of D23.” So begins our discussion with Bill, who for the past 29 years, has been responsible for bringing the Macy’s Thanksgiving Day Parade to the streets of New York each Thanksgiving. “It’s the job you get once in a lifetime,” he says with a chuckle.
More than 80 years after Macy’s first parade—originally called the Macy’s Christmas Parade and later the Macy’s Thanksgiving Day Christmas Parade—the Macy’s Thanksgiving Day Parade is known as the “official” kickoff to the holiday season. And with more than 50 million viewers across the country and the more than 3.5 million spectators who line up along the streets of New York City each year, the three-hour spectacle is nothing short of a national icon.
According to Bill, his Official Disney Fan Club membership makes perfect sense, as Disney and Macy’s can be considered somewhat of a match made in heaven. “Both Macy’s and Disney believe in high-quality family entertainment,” explains Bill. “It’s a dream come true that we can work together.”
Disney got in on the Macy’s Thanksgiving Day Christmas Parade action 10 years after the first one hit the streets. “It all started with the Mickey Mouse balloon,” Bill muses about Disney’s entry. “We’ve had a great relationship ever since. The magic between Disney and the Macy’s Thanksgiving Day Parade has spanned the ages.” Pluto, the Big Bad Wolf, and the Little Pig balloons also debuted that same year.
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