NEW Disney Gift Card Deals and More.

Funny seeing that Costco deal mentioned it makes me wonder what the deal with that was. Did it not work out for Costco? Did they not turn a decent enough profit? And if so then why not go to Sam's Club style pricing at 190 for the 200 or something similar. It seems strange that they would carry it for such a short run never to be seen again in any iteration. How much of a burden would it be to offer a not so nominal discount on DGCs. Strange.
 
Funny seeing that Costco deal mentioned it makes me wonder what the deal with that was. Did it not work out for Costco? Did they not turn a decent enough profit? And if so then why not go to Sam's Club style pricing at 190 for the 200 or something similar. It seems strange that they would carry it for such a short run never to be seen again in any iteration. How much of a burden would it be to offer a not so nominal discount on DGCs. Strange.
I can't answer the one time only nature, but if memory serves me right, it was a $250 gift card for $224.99. I think it was limit 2. I can't recall if that was 2 per day or 2 per offer or 2 per transaction. I did it only once in Jan 2024, so I am guessing it was once per offer.
 

Meijer mperks offer today only(Saturday). 10,000 points with a $50 gift card purchase. Disney is included. Basically that is $10 off the next purchase on a $50 card purchase. Limit 1 per account. In store only.
I really appreciate you posting this as I was heading there today. I bought two with the addition of my husband’s account. Then we did our shopping while it processed the 10,000 points. It took about 15 minutes to show up on our account in case you plan on using it the same day.
 
Meijer mperks offer today only(Saturday). 10,000 points with a $50 gift card purchase. Disney is included. Basically that is $10 off the next purchase on a $50 card purchase. Limit 1 per account. In store only.
I went to Meijer today and bought 5 $100 DGC which should have triggered the 50,000 pt bonus. I only received 10,000pts. When I went to look at clarification in the mPerks area Meijer had pulled the bonus, under ways to earn. I checked early this morning and it was there so I was shocked when by 3:00pm CST it was pulled. Did anyone else have a problem? I will definitely be calling Tuesday morning.
 
I went to Meijer today and bought 5 $100 DGC which should have triggered the 50,000 pt bonus. I only received 10,000pts. When I went to look at clarification in the mPerks area Meijer had pulled the bonus, under ways to earn. I checked early this morning and it was there so I was shocked when by 3:00pm CST it was pulled. Did anyone else have a problem? I will definitely be calling Tuesday morning.
The fine print has a limit of 10,000 points. My husband has an account as well so that’s how we bought two $50 gift cards.
 
I can't answer the one time only nature, but if memory serves me right, it was a $250 gift card for $224.99. I think it was limit 2. I can't recall if that was 2 per day or 2 per offer or 2 per transaction. I did it only once in Jan 2024, so I am guessing it was once per offer.
It was for 2 period. But early a second order of 2 went thru and then they cut me off.
 
I went to Meijer today and bought 5 $100 DGC which should have triggered the 50,000 pt bonus. I only received 10,000pts. When I went to look at clarification in the mPerks area Meijer had pulled the bonus, under ways to earn. I checked early this morning and it was there so I was shocked when by 3:00pm CST it was pulled. Did anyone else have a problem? I will definitely be calling Tuesday morning.
My acct says limit 10,000 pts per customer.
 
Did they not turn a decent enough profit? And if so then why not go to Sam's Club style pricing at 190 for the 200 or something similar.
This got me looking and thinking.

A few articles around the Interwebz suggests that the breakage on gift cards (the amount never redeemed) is in the neighborhood of 10%, maybe a little less. (See here for one example). Some fraction of breakage is paid to the retailer for selling the card on behalf of the issuer (in this case, Disney). That rate has to be high enough to at least cover the swipe fees the retailer pays to process the sale of the gift card, but it is not so high that the issuer receives none of the breakage.

The gap between the swipe fees (2-3%) and the retailer incentive (5%-10%??? more ????) is how much room the retailer has to discount before the product becomes a loss leader.

My guess (and this is just a guess) is that the fee to the retailer is on the lower end of that 5-10% range, which makes sense. Gift cards are a low-cost product. They don't take up much room, and they are serviced by the issuer. But that also means that if a retailer is discounting by more than about 5%, those gift cards are a loss leader. Costco is not really in that business, because their per-item margins already tend to be tighter than those of their competitors. (they are capped at 14% for branded items; 15% for Kirkland/in-house).

So there just isn't that much room on Costco's business model for a loss leader---and that's the role gift cards discounted at 10% probably serve. But it all comes down to what a $100 gift card "costs" Costco to buy. If it is anything more than $90, then they aren't going to discount it to $90 very often.
 
This got me looking and thinking.

A few articles around the Interwebz suggests that the breakage on gift cards (the amount never redeemed) is in the neighborhood of 10%, maybe a little less. (See here for one example). Some fraction of breakage is paid to the retailer for selling the card on behalf of the issuer (in this case, Disney). That rate has to be high enough to at least cover the swipe fees the retailer pays to process the sale of the gift card, but it is not so high that the issuer receives none of the breakage.

The gap between the swipe fees (2-3%) and the retailer incentive (5%-10%??? more ????) is how much room the retailer has to discount before the product becomes a loss leader.

My guess (and this is just a guess) is that the fee to the retailer is on the lower end of that 5-10% range, which makes sense. Gift cards are a low-cost product. They don't take up much room, and they are serviced by the issuer. But that also means that if a retailer is discounting by more than about 5%, those gift cards are a loss leader. Costco is not really in that business, because their per-item margins already tend to be tighter than those of their competitors. (they are capped at 14% for branded items; 15% for Kirkland/in-house).

So there just isn't that much room on Costco's business model for a loss leader---and that's the role gift cards discounted at 10% probably serve. But it all comes down to what a $100 gift card "costs" Costco to buy. If it is anything more than $90, then they aren't going to discount it to $90 very often.
Very interesting! So in your opinion why does Sam's and BJ's both sell DGCs at about the same discounts (of course more during holiday promotional periods where I assume like you said they become loss leaders) but not Costco. Costco sells many GCs of varying brands you would think with the ubiquity of Disney Gift Cards sold seemingly everywhere they too would sell them...even if just in the email format. And I guess to get back to my original question why did they sell them for that very short blip. Curious.
 
It is my understanding that Costco has (intentionally) smaller per-item margins than the other warehouse stores. It's also my understanding that Costco keeps fewer SKUs on hand than their competitors, and by a fair margin.
 
Meijer

1748148527859.png




  • Earn 10,000 points when you spend $100 on One4All Gift Cards
    • mPerks - No need to clip!
    • Valid 5/25/25 through 5/31/25.
    • Limited to earning 10,000 points ($100 Spend)
    • Excludes Giving Good & One4All Ultimate, purchase at Meijer Express (Gas Station), All other gift cards such as Meijer gift cards, Amazon, prepaid debit, Visa, Mastercard, phone cards, previous purchases, online orders.
Credit Cards & More

  • Meijer also accepts Apple Pay & Google Pay
  • Discover earns 5% on Groceries in Q2 2025
  • Points/Rewards cannot be used to buy gift cards.
Exclusion example pictures:

Ultimate (Card is usually black)
1748149152184.png

Giving Good
1748149196369.png1748149226325.png1748149258923.png
 
When I went to look at clarification in the mPerks area Meijer had pulled the bonus, under ways to earn. I checked early this morning and it was there so I was shocked when by 3:00pm CST it was pulled.
This is normal behavior for Meijer. They no longer list bonuses that have expired or earned.
I had been taking advantage of the "Shop & Scan" bonus that was giving 2,500 points for a $40 order up until 5/24/25 once per day. (Mine currently shows 500 points once per day until 6/29 for $1+ orders)
Even though I received the bonus it would continue to be listed since it was available until the expiration date.
When the gift card offers come up I max them out and then they are immediately taken off my mPerks way to earn screen because I can no longer earn that bonus.

Hope that makes sense.
 
Meijer mperks offer today only(Saturday). 10,000 points with a $50 gift card purchase. Disney is included. Basically that is $10 off the next purchase on a $50 card purchase. Limit 1 per account. In store only.
For some reason I have not been getting alerts for this thread so I completely missed this offer which I would have loved to have grabbed.
I was doing the Shop & Scan Saturday and didn't even click into the mperks section to look 🤦‍♀️

Thanks for posting it as it looks like some were able to take advantage of it!!
 
Staples has the $200 Visa cards on sale this week fee free. Use your chase ink cash card to get 5X points on these cards.
 
My Chase offers updated today and I saw this new offer.

Kroger 10% off with up to $9 cash back maximum. This is the first time I've ever received a Kroger offer on my Chase card. Would gladly want more of these in the future!!

So planning to stop by this week to get a $90 DGC to maximize the discount.
1000042969.jpg

I also got another Dollar General offer of 10% off, with the usual $5 cash back maximum.
 
My Chase offers updated today and I saw this new offer.

Kroger 10% off with up to $9 cash back maximum. This is the first time I've ever received a Kroger offer on my Chase card. Would gladly want more of these in the future!!

So planning to stop by this week to get a $90 DGC to maximize the discount.
View attachment 968453

I also got another Dollar General offer of 10% off, with the usual $5 cash back maximum.
Make sure you have the 4x gas coupon clipped that expires today.

If you can’t get to the store today I would wait a little bit for when they offer the 4x for Father’s Day. Not sure when the Chase Offer expires since none of my Chase cards have it.
 
This got me looking and thinking.

A few articles around the Interwebz suggests that the breakage on gift cards (the amount never redeemed) is in the neighborhood of 10%, maybe a little less. (See here for one example). Some fraction of breakage is paid to the retailer for selling the card on behalf of the issuer (in this case, Disney). That rate has to be high enough to at least cover the swipe fees the retailer pays to process the sale of the gift card, but it is not so high that the issuer receives none of the breakage.

The gap between the swipe fees (2-3%) and the retailer incentive (5%-10%??? more ????) is how much room the retailer has to discount before the product becomes a loss leader.

My guess (and this is just a guess) is that the fee to the retailer is on the lower end of that 5-10% range, which makes sense. Gift cards are a low-cost product. They don't take up much room, and they are serviced by the issuer. But that also means that if a retailer is discounting by more than about 5%, those gift cards are a loss leader. Costco is not really in that business, because their per-item margins already tend to be tighter than those of their competitors. (they are capped at 14% for branded items; 15% for Kirkland/in-house).

So there just isn't that much room on Costco's business model for a loss leader---and that's the role gift cards discounted at 10% probably serve. But it all comes down to what a $100 gift card "costs" Costco to buy. If it is anything more than $90, then they aren't going to discount it to $90 very often.

Very interesting! So in your opinion why does Sam's and BJ's both sell DGCs at about the same discounts (of course more during holiday promotional periods where I assume like you said they become loss leaders) but not Costco. Costco sells many GCs of varying brands you would think with the ubiquity of Disney Gift Cards sold seemingly everywhere they too would sell them...even if just in the email format. And I guess to get back to my original question why did they sell them for that very short blip. Curious.

I always assumed that when Disney gift cards go on sale at certain major retailers, it was Disney that was offering the discounts to the retailers for a limited amount of gift cards to be sold at a discount. There are also other deals where Disney might give a specific retailer a limited amount of gift cards at a discount - for example, Disney might give Costco a discount on 2,000 Disney gift cards in exchange for Costco guaranteeing to carry X amount of Disney clothing or stuffed animals or guaranteeing to display the Disney products in a prominent place. I believe these types of "horse-trading" deals are common among companies and major retailers. It would also explain why Costco would only have these deals every once in a while.

It is also a good business practice to be unpredictable when you are having your good sales, as you don't want people coming just for the sales. It is just one of the reasons why I think the business strategy of Staples makes no sense - they put Mastercard and Visa gift cards on sale every month the 3rd and 4th week in a predictable fashion.

The pricing of gift cards is probably a very closely guarded secret and if Disney does give discounts to various retailers, they probably have non-disclosure agreements that the retailer can't release what their deals are. So we will probably only be able to speculate and never know for sure how these discounts work.
 





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