I'm with you on this one.

I'm not personally against Avatar because like many others I have yet to see it. But I am surprised that this is the direction Disney is heading and also surprised that AK is the park to be expanded. We have always felt that HS needed some added attractions because we can quickly do everything in that park before closing time. Just a few months ago there was a rumor here on the boards about a STAR WARS themed land being expanded at HS in the backlot area. It was to have a cantina restaurant with alien band playing and many of the planets and such to experience: Hoth, Endor...
Now call me a Star Wars geek, but that is a bankable theme. It is established, has successful movies, merchandise, books, and appeals to many different ages. That is the themed land that I would have gambled on to compete with Harry Potter. Haven't the Star Wars weekends already proven to be marketable?