They're losing it both as THE sports channel brand which is weakening and as for the leverage Disney used that brand to negotiate better lock-in deals and monetary income with cable providers and the losses of that cable market are accelerating and there's no end in sight because the of the entire change in how people view (or even don't view) content anymore. Everyone wants ala-carte channels on cable (don't buy the packages) but even moreso (and with the advent of streaming) people don't want to be locked into one CHANNEL for content providing.
http://www.foxsports.com/college-fo...million-subscribers-the-past-two-years-112515
Now, Iger spins it the best he can here -
http://www.investors.com/news/disney-easily-beats-views-but-espn-continues-to-bleed-subscribers/
"“we concluded that our sub loss was largely due to the fact that ESPN was not part of skinny bundles that had launched,” - That's a nice way of saying that Comcast et al wanted OUT of the bundles you forced on them when ESPN was a prized property. Now that it isn't, Comcast could finally put the screws to you and get it de-bundled. Guess what? Nobody bought the higher package to GET ESPN.
So Iger made deals elsewhere "We've made better deals with Dish" - but Dish has nowhere near the potential audience size that cable companies do and Dish still has the same problem all the pay-tv providers have... Everyone's cutting the cable and going streaming (and Dish can't do streaming at all because it's not an internet provider!)
And then there's this:
“Affiliate revenue growth was due to contractual rate increases, partially offset by a decline in subscribers and unfavorable foreign currency translation impacts,” Disney said in a statement.
Decline in subscribers? But Bob... you said the subscriber numbers were wrong!
Even more curious - Why point out that revenue growth in the affiliates was due to contractual rate increases? Because Disney is signaling investors to not continue to expect this kind of rate growth. It was a fluke this time.
But Bob hasn't given up on ESPN -
He said Disney is exploring “new platform providers,” hinting at more over-the-top, or streaming, options for ESPN.
Ahh, but in the words of the Wicked Witch of the West "These things must be done delicately..." - If Iger goes full-on streaming, which is a good idea, the cable companies will drop his channel like a hot potato! In any event he's contractually tied to the hip to cable companies for the near future anyway by existing deals. It's why you can't get HBO Live on anything other than Apple TV and HBO Go requires you to sign in with your cable provider account even though the streaming service is there and in place. HBO can't contractually doing it without harming cable providers. I bet Iger's "better deals with Dish" contractually allows him to stream to his heart's content which makes sense because Dish can't do streaming at all so there's not as much conflict of interest - NOT so with DirectTV which is owned by AT&T which is... an internet provider...)
ESPN isn't going to go away (I don't think) but it represented a good chunk of Disney's income and marketing power and with it under attack like this the whole company is weakened as a result. My guess is they're cutting budgets on the parks to divert cash to ESPN to shore it up/make better deals and try to hold the line but it's a very short-sighted move and also shows that Iger doesn't understand the theme park business and treats it as just another group of "cable viewers" because theme park attendees don't just "change the channel back..."