Not questioning it - but if they're targeting 20 somethings to the exclusion of the 30 and 40 (and 50) so etchings, they do so to their own detriment.
You see this frequently at the corporate level.
The "suits" ask the padawans to tell them about the cool new thing.
Then, after everyone agrees that it's "*****," then the suits assign the
creation of the new "***** project" to the padawans, and big bucks start
funding it.
Months later, padawans preview the "***** project" to the suits.
Suits, of course, don't get it, but hey, it's GOT to be cool as that was the whole point, no?
So, more bucks roll into the "***** project" and it gets set in concrete.
NOW, we're ready for the grand public announcement.
THAT comes from the suits.
The announcement is not exactly CLEAR, of course.
(Not primarily because of secrecy, but because the suit doesn't fully understand what the project is
or how it works... never has.)
So, armed with very little clear background info from the grand announcement,
those who are the intended "beneficiaries" of the "***** project" start to ask questions.
Since the padawan creators had never ever actually EXPERIENCED what really happens on the front lines, the intended "beneficiaries" of the "***** project" questions are dismissed... as them not fully understanding the magnitude of the blessing about to be
poured down their throats Oops, I mean "offered unto them."
Next, they start to implement the "***** project" in the form of dipping-toes-into-the-water "tests."
It's at this point the intended "beneficiaries" really begin to ask the tough what/why/where questions and the suits...
restate what was said at "last April's announcement" (because that's as much as the suits know about it, to this day.)
What happens next is always the hard part to predict.
Could be:
A. The intended "beneficiaries" try the real-deal rollout and are happy.
Goodness, light and joy prevail. Big bonuses. Promotions, padawans start wearing suits.
B. The intended "beneficiaries" try the real-deal rollout and are NOT happy.
Finger-pointing. Suits duck and throw pink slips. Padawans go to work for JCP advertising dept.
C. The tests are delayed and delayed and delayed.
Due to unforeseen circumstances...
The intended "beneficiaries" never get to try the real-deal...
and are happy.
-Burma Shave