My husband has a navy blue sweatshirt from Epcot that has a large American flag-themed Mickey head that says "Walt Disney World". Every year, we look for it and it's never around.
My husband has worn it out. My son, the Eagle Scout, really wants one. And when the Scouts in the troop saw it, they really wanted one, too.
Someone mentioned something with Mickey from each country of the World Showcase...LOVE that idea.
Resort-specific merchandise. People make serious memories of these things. And frankly, if they are pulling it all out, it's because your buyers bought stuff that people don't care about! Do some serious market research - heck just read these boards more carefully and you'll see what the people want to buy.
Here's what I want to buy at my resort:
- tasteful t-shirt with a nice logo that fits a normal person
- Nice polo shirt that fits a normal person
- Christmas ornament with resort logo
- unique postcards with resort logo
- deck of playing cards with resort logo
- Something with Mickey themed to my resort - could be a figurine for each resort, would make people want to collect them
- Christmas cards themed to my resort
- socks themed to my resort
- Maybe a light jacket/windbreaker
- Post-it notes themed to my resort
- Decent pen, but not overly fancy or overpriced, themed to my resort
That's just off to the top of my head.
Have all this stuff at each resort! Do they not see the opportunity to cross-marketing here? There will be people, like myself, who will purchase these items from the resorts I stay at or have stayed at previously.
I also agree immensely with having more merchandise from classic movies and tv shows...not just what's hot right now, or just the Fab 5. It's about the whole Disney experience.
They need to be the risk-taker that Walt Disney was himself. No company gets ahead by doing what's they've always done. Bring in more loyal customers and fans by being different and giving them what they are looking for.
Off my soapbox.