Originally posted by TiggerFreak
Isn't ROFR exercised, when in DISNEY/DVC/DVD estimation, the price is "low enough" for it to be profitable for them to purchase the contract and re-sell it.
OR
Is when the price is "too Low" and they are keeping prices artificially high in relationship to market pressure?
Probably a little bit of both. When DVC exercises ROFR on a 150 point contract, they could end up splitting that contract into as many as 6 individual 25-pt add-ons. That's a lot of paperwork, legal filings, administrative overhead and I assume there would even be some commission or other compensation for the DVC Guide. I don't think it's necessarily a given that DVC will make a profit on every ROFR--certainly not enough of a profit to totally justify the work involved.
The other half is keeping resale costs in line with DVC's "new" point prices at SSR. DVC's sales would certainly be impacted if they are charging $95 per point for SSR and yet let resales go through at $50-60 per point.
Right now, they seem to be OK with resales that have the buyer paying a net of about $80 per point including the base fee (roughly $72), current year maintenance ($4) and closing costs ($3-4). Most offers under that level are getting grabbed by ROFR. DVC is then selling the points for a flat $89. So, you can figure they're pocketing upward of $10-11 per point on the contracts they grab.
You may disagree, but I don't think revenues of ~$1500 or more on a 150-point contract generates much profit after you deduct the expenses associated with re-selling those points.
Of course, there are other intangibles associated with facilitating add-ons for members like the simple issue of member satisfaction.