BCV23 said:But I really appreciate you taking the time to answer. I still do not see how extending this card would not benefit WDW's bottom line.
Simple. If a larger group of people starts to receive a 20% discount, yet the revenues do not increase, then it would not have a positive impact on the bottom line.
Obviously neither of us has any facts or figures to use as a basis for discussing the number of WDW guests that do or do not have access to a car. And really that portion of the debate may be irrelevant. Heck, we almost always have a car at WDW, but honestly we have never had a single meal outside of WDW (with the possible exeption of fast food on the way in or out) when visiting.
The key is generating new sales as a result of the discount card. I just don't see that a 20% discount would generate sufficient NEW sales to offset the losses on sales that were already guaranteed. For Orlando residents--sure. I can very easily envision scenarios where the discount card would make somebody choose The Yachtsman over Outback.
But with any captive audience that is either unable OR unwilling to leave WDW property for a meal elsewhere, there is little new business to be gained via additional discounts.
YMMV.