http://www.orlandosentinel.com/news...27,0,4007939.story?coll=orl-opinion-headlines
So Disney Magical Express hasn't bankrupted Orlando International Airport after all.
To hear airport bosses tell it last year, the shuttle service that moves tourists directly to the resort's hotels would cost the airport millions of dollars in lost franchise fees from car rentals, taxis and other shuttle services.
Now Disney's service has far exceeded its projections and is on track to move more than 2 million passengers this year. In fact, airport revenues are up -- including fees collected from rental cars.
Far from raze and ruin, Disney's Magical Express has turned out to be a sound business model for effective mass transit. Now others, especially airport officials, should take this lesson and look for ways to apply it to other transit options.
Most important, they can take the lead in making it as convenient as possible for other passengers to move effortlessly from plane to mass transit to home.
All of Central Florida would benefit if airport officials would embrace this model. Consider that 34.1 million passengers passed through OIA in 2005. Based on the first six months of 2006, the airport will exceed those numbers this year. Add to that the 16,000 employees who travel to and from the airport for work each day and you can see how many cars could be removed from Central Florida roads with a well-planned, cooperative effort at mass transit.
Even more exciting are the possibilities opened up by the commuter-rail system set to debut in 2009. It eventually will include a station on Sand Lake Road with a spur to the airport.
One of the beauties of the Disney Express is that people don't have to worry about their luggage until they get to their hotel rooms. No baggage claim, no dragging it down the airport escalators.
Why couldn't the airport take the same approach in conjunction with commuter rail? Imagine a system that would allow a DeBary family to check bags at the commuter-rail station and not have to worry about them again until they arrive in Chicago. They might cross paths with a family that checked in at O'Hare International and picked up their bags at a station in Kissimmee, just minutes from grandma's house.
This is a service people -- including local residents -- surely would use, as Disney's shuttles prove. They're averaging more than 10,000 visitors a day. That's 10,000 fewer passengers clogging baggage-claim carousels and waiting in line at airport ticket counters to check luggage. Passenger bags are screened at a remote location, requiring fewer federal security personnel. If Disney can figure out how to make this work, why can't the airport make it work with commuter rail? And soon -- linking to the system ought to be an urgent priority.
In the long run, the most valuable lesson learned from Disney's Magical Express is that Central Florida wins when airport officials put the community above their own narrow interests.
So Disney Magical Express hasn't bankrupted Orlando International Airport after all.
To hear airport bosses tell it last year, the shuttle service that moves tourists directly to the resort's hotels would cost the airport millions of dollars in lost franchise fees from car rentals, taxis and other shuttle services.
Now Disney's service has far exceeded its projections and is on track to move more than 2 million passengers this year. In fact, airport revenues are up -- including fees collected from rental cars.
Far from raze and ruin, Disney's Magical Express has turned out to be a sound business model for effective mass transit. Now others, especially airport officials, should take this lesson and look for ways to apply it to other transit options.
Most important, they can take the lead in making it as convenient as possible for other passengers to move effortlessly from plane to mass transit to home.
All of Central Florida would benefit if airport officials would embrace this model. Consider that 34.1 million passengers passed through OIA in 2005. Based on the first six months of 2006, the airport will exceed those numbers this year. Add to that the 16,000 employees who travel to and from the airport for work each day and you can see how many cars could be removed from Central Florida roads with a well-planned, cooperative effort at mass transit.
Even more exciting are the possibilities opened up by the commuter-rail system set to debut in 2009. It eventually will include a station on Sand Lake Road with a spur to the airport.
One of the beauties of the Disney Express is that people don't have to worry about their luggage until they get to their hotel rooms. No baggage claim, no dragging it down the airport escalators.
Why couldn't the airport take the same approach in conjunction with commuter rail? Imagine a system that would allow a DeBary family to check bags at the commuter-rail station and not have to worry about them again until they arrive in Chicago. They might cross paths with a family that checked in at O'Hare International and picked up their bags at a station in Kissimmee, just minutes from grandma's house.
This is a service people -- including local residents -- surely would use, as Disney's shuttles prove. They're averaging more than 10,000 visitors a day. That's 10,000 fewer passengers clogging baggage-claim carousels and waiting in line at airport ticket counters to check luggage. Passenger bags are screened at a remote location, requiring fewer federal security personnel. If Disney can figure out how to make this work, why can't the airport make it work with commuter rail? And soon -- linking to the system ought to be an urgent priority.
In the long run, the most valuable lesson learned from Disney's Magical Express is that Central Florida wins when airport officials put the community above their own narrow interests.