I don't think it's a matter of pricing people out so much as it is a reversion to the "once in a lifetime" trip. This Board is heavily skewed toward the "We go every year", or "We go twice a year", or "This is our third trip since FP+" crowd. Back in the day....1971-1985, I didn't know anyone besides my family that went every year, and our situation was different, though not completely unique. We went to FL every summer to visit the grandparents, even before WDW was built. And we drove. So after WDW opened, and we were driving right by it on the FL TPK, it made sense to stop. Sort of my dad's way of rewarding himself from having just spent 2 weeks sleeping in his mother-in-law's house. But besides us, there were no "we go every year" families in our neighborhood or in my school. We were the "lucky ones". Before DVC, there was a much greater realization that WDW was a "once in a while" vacation. And today's pricing makes it that again. I don't really see any great shift, other than a shift away from some very favorable post-9/11 pricing. We are seeing an adjustment away from that and back to the way things used to be. Save up for 5 years and go on the 6th. Not every year for Food and Wine.