This is Loews official terms on getting and keeping your gold or platinum status.
12. LoewsFirst Gold membership requires three (3) qualifying stays or six (6) cumulative nights (associated with a qualifying stay or stays), in a single Loews Hotel or any combination of Loews Hotels, in a calendar year. LoewsFirst Platinum membership requires ten (10) qualifying stays or fifteen (15) nights (associated with a qualifying stay) in a single Loews Hotel or any combination of Loews Hotels, in a calendar year. A calendar year is defined as January 1 through December 31. Retaining membership in LoewsFirst Gold or LoewsFirst Platinum requires meeting the respective criteria for LoewsFirst Gold or LoewsFirst Platinum each calendar year. LoewsFirst members who were LoewsFirst Gold or LoewsFirst Platinum members prior to June 1, 2003 will retain that status through December 31, 2004, unless a higher status is achieved based on the above stated criteria during the calendar year 2003 or the calendar year 2004. LoewsFirst Blue members and new members will become LoewsFirst Gold or LoewsFirst Platinum members when they meet the above stated criteria. Once a Member attains a tier level, this level will remain in effect through the end of the subsequent calendar year. Post-enrollment stays recorded beginning January 1, 2004 are eligible toward tier-level qualification for the calendar year 2005. Thereafter, Members must requalify each year for the following year's membership