Fan2CSkr
If you can judge a wise man by the color of his sk
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I was doing a few searches on Loews for other information when I came upon this article. It's dated July 19, 2006 so only a week old. It is a long read but a very interesting one. Sounds like Loews is making a move to become much more than it already is.
After reading it I wondered if these changes and additions would include the Loews properties at Universal. So many times I have seen special packages, rates and promotions only to find an * at the bottom of the page stating * Loews Universal Properties not included. I suppose the Universal Loews are their own entities that dont need as much promotion to book as the others do. In other words not much compition for them, like none.
It will be interesting to see if this holds any bearing for us while staying at the Universal Loews! I think in the meantime I will give a call soon and ask.
Hope you enjoy the read. Here is the link too.
Loews Hotels Article
Loews Hotels Unveils New Strategy, Brand Enhancements
Published on: July 19, 2006 Email Article
At the NBTA conference in Chicago, Loews Hotels announced a major development campaign for the 17-property hotel chain. Loews Hotels President Jack Adler presented plans for the company's tactical expansion, which will add 15 new properties to the Loews portfolio over the next five years, and outlined company-wide brand initiatives to further distinguish Loews in the upper upscale category.
In shaping its plans, Loews conducted more than two years of market research with its customers, aimed at addressing everything from future property locations to new services and amenities. The result is a program to boost the company's inventory of "Four Diamond and more" properties while ensuring that each hotel is supremely comfortable, vibrant and uniquely local.
Loews Hotels' top priority is to increase distribution. Target cities for the company's expansion include San Francisco, Chicago, Boston, Atlanta, Seattle, Las Vegas, Toronto and Vancouver. Resort locations are also on the drawing board, including a 400-plus-room resort in Lake Las Vegas. Slated to open in 2009, it will be Loews Hotels' first property with a residential component, featuring 125 condo hotel units and 350 traditional guest rooms, 40,000 square feet of meeting space and distinctive entertainment facilities.
Loews Hotels' new brand positioning promises a travel experience that goes beyond AAA Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. To this end, Loews makes guest comfort and intuitive service key points of difference. Twice daily housekeeping, nightly turn-down and a commitment to genuinely personalized service through extensive employee training.
Partnerships also play an important role. In Miami, for example, Loews teams with celebrity chef Emeril Lagasse to offer Emeril's South Beach and in New York, a successful partnership with celebrated musician Michael Feinstein promises a vibrant New York cabaret experience for Loews guests.
On the design and décor front, the Loews brand promise ensures that each property has a distinctly local sensibility. In Nashville, for example, the hotels whimsical décor is reflective of the destination's "Music City" moniker.
Loews Hotels also said it has more than tripled its training budget in the last year and the investment is paying off. The cornerstone of the training is a branded program called Genuine Personal Engagement designed to help employees read guests' moods and needs while empowering them to satisfy those needs in turn making the guest experience more comfortable. This skill is learned through a compelling curriculum that teaches employees to read attitudinal signals through role-playing and other interactive situations.
Another key component of the training is "In The Know," an employee primer that ensures that staff is poised to provide interesting and relevant information on the hotel and the destination. The Loews coursework is varied but its shares a singular objective -- empowering Loews' employees to elevate the guest experience by demonstrating a genuine desire to make each stay special. Loews' extensive research inspired several new, customer-relevant initiatives.
The first is an enhanced arrival process designed to communicate "the Loews experience" from the moment a guest enters the hotel. Striking the perfect balance between the need for a meaningful exchange and a quick and efficient check-in, the new arrival experience features refreshments, such as coffee or lemonade, and a cross-trained cadre of employees capable of checking in a guest, making a dining reservation or arranging an airport pick-up.
Other new Loews standards include twice-daily housekeeping and evening turn-down service. A final initiative is the Loews Branded Breakfast Experience, a program that further differentiates the brand in the luxury field. The Breakfast at Loews program has several distinguishing features, including an expanded beverage program featuring a custom shaken "juice bar" and specialty press coffee; a chef-selected "breakfast amuse" and a to-go cup of coffee at departure.
After reading it I wondered if these changes and additions would include the Loews properties at Universal. So many times I have seen special packages, rates and promotions only to find an * at the bottom of the page stating * Loews Universal Properties not included. I suppose the Universal Loews are their own entities that dont need as much promotion to book as the others do. In other words not much compition for them, like none.
It will be interesting to see if this holds any bearing for us while staying at the Universal Loews! I think in the meantime I will give a call soon and ask.
Hope you enjoy the read. Here is the link too.
Loews Hotels Article
Loews Hotels Unveils New Strategy, Brand Enhancements
Published on: July 19, 2006 Email Article
At the NBTA conference in Chicago, Loews Hotels announced a major development campaign for the 17-property hotel chain. Loews Hotels President Jack Adler presented plans for the company's tactical expansion, which will add 15 new properties to the Loews portfolio over the next five years, and outlined company-wide brand initiatives to further distinguish Loews in the upper upscale category.
In shaping its plans, Loews conducted more than two years of market research with its customers, aimed at addressing everything from future property locations to new services and amenities. The result is a program to boost the company's inventory of "Four Diamond and more" properties while ensuring that each hotel is supremely comfortable, vibrant and uniquely local.
Loews Hotels' top priority is to increase distribution. Target cities for the company's expansion include San Francisco, Chicago, Boston, Atlanta, Seattle, Las Vegas, Toronto and Vancouver. Resort locations are also on the drawing board, including a 400-plus-room resort in Lake Las Vegas. Slated to open in 2009, it will be Loews Hotels' first property with a residential component, featuring 125 condo hotel units and 350 traditional guest rooms, 40,000 square feet of meeting space and distinctive entertainment facilities.
Loews Hotels' new brand positioning promises a travel experience that goes beyond AAA Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. To this end, Loews makes guest comfort and intuitive service key points of difference. Twice daily housekeeping, nightly turn-down and a commitment to genuinely personalized service through extensive employee training.
Partnerships also play an important role. In Miami, for example, Loews teams with celebrity chef Emeril Lagasse to offer Emeril's South Beach and in New York, a successful partnership with celebrated musician Michael Feinstein promises a vibrant New York cabaret experience for Loews guests.
On the design and décor front, the Loews brand promise ensures that each property has a distinctly local sensibility. In Nashville, for example, the hotels whimsical décor is reflective of the destination's "Music City" moniker.
Loews Hotels also said it has more than tripled its training budget in the last year and the investment is paying off. The cornerstone of the training is a branded program called Genuine Personal Engagement designed to help employees read guests' moods and needs while empowering them to satisfy those needs in turn making the guest experience more comfortable. This skill is learned through a compelling curriculum that teaches employees to read attitudinal signals through role-playing and other interactive situations.
Another key component of the training is "In The Know," an employee primer that ensures that staff is poised to provide interesting and relevant information on the hotel and the destination. The Loews coursework is varied but its shares a singular objective -- empowering Loews' employees to elevate the guest experience by demonstrating a genuine desire to make each stay special. Loews' extensive research inspired several new, customer-relevant initiatives.
The first is an enhanced arrival process designed to communicate "the Loews experience" from the moment a guest enters the hotel. Striking the perfect balance between the need for a meaningful exchange and a quick and efficient check-in, the new arrival experience features refreshments, such as coffee or lemonade, and a cross-trained cadre of employees capable of checking in a guest, making a dining reservation or arranging an airport pick-up.
Other new Loews standards include twice-daily housekeeping and evening turn-down service. A final initiative is the Loews Branded Breakfast Experience, a program that further differentiates the brand in the luxury field. The Breakfast at Loews program has several distinguishing features, including an expanded beverage program featuring a custom shaken "juice bar" and specialty press coffee; a chef-selected "breakfast amuse" and a to-go cup of coffee at departure.
