As poste don other hreads here, some reports say they've seen folks smooth talk their way in through the exit to just see the penguins while others say you MUST do the ride to see them.
If you have a season pass, you can reserve a date online for front of the line access now through June 30th. If you don't have one, then your best bet is to be there well before park opening and hustle straight to the attraction as soon as they open the flood gates.