I, too, was excited for this concept.... That was, until we got to WDW. I had seen all the videos and thought it would create this cool, amazing atmosphere and they were at the top of my souvenir list. Then I saw the hats in person. They are UGLY. They look like a bicycle helmet for a toddler. In addition, I was in the MK during The castle show 3 times during our trip and each time we saw less than 5 people wearing them. So not only were the hats ugly, but $25 and an ugly hat later you still won't get to have the cool effect of everyone's hats glowing with the show. It was a bummer for sure.