azdisneylover
DIS Veteran
- Joined
- Jul 23, 2008
- Messages
- 2,378
There is no perfect way to do it. People in SoCal go when they want to go, because they want to go. And if they pay through the nose they can do that anytime they want and there is no way to plan for that. Team Disney Anaheim knows not to mess with the goose that lays the golden egg. Star Wars' lackluster attendance is a perfect example of how Disney is at the mercy of their Annual Pass holders. They built the biggest IP Land ever and its been basically dead its first week open to the public. IF they lift the blackout dates on the lower passes it will be packed tomorrow. They know they can turn on the money faucet anytime they want.
This week they were trying to get the high end customers. But they are having to cut CM hours like crazy because those people are not showing up. I wish I had a work trip to LA this week! !!! This is why, from a dollars and cents perspective, annual pass holders are more important than single day or multi-day ticket buyers. The pass holders will show up in mass like clock work when there blackout dates are lifted. But the multi-day ticket buyers are fickle. They worry about crowds and this and that and the other. If your running a business the last thing in the world you want to rely on is a fickle customer base. You want steady money that the annual pass holders give you. Customers complain about the pass holders but as long as they keep coming and making money for TDA, Disney couldn't care less. They will give lip service to the problem but then turn around and hand out discounts to pack the parks. Its always about the dollars and the pass holders bring in the dollars.
Well said! You took the words right out of my mouth!