I have never seen better than 40% unless I have the Justice "bucks" that give me $25 off $40 or $50.
I will never, ever buy anything from there without a 40% coupon. Their clothing is sorely overpriced and the 40% off price is really what it SHOULD be priced at in the first place - that's just my opinion! Cute clothes, but not worth the regular prices......and my daughter LOVES their clothes, so I'm not knocking the brand itself.
Also, if you have a smartphone you can just show them the coupon vs. having to print it.