If these are things this family normally does, then yes they are saving money. Just because you don't spend the money on painting your house, remodeling your deck when it needs it, new summer clothes, $5000 vacations and steak BBQs doesn't mean there aren't people out there who do. So, if you aren't the type to spend $13,000 on those things then obviously you aren't going to be the type that saves it either, you are just the type that doesn't spend it. The article is talking about people who do. 
Oh and to the pp who asked who doesn't mow their own lawn, I'd say at least 1/2 of the people living in my subdivision have a service come and do it.

Oh and to the pp who asked who doesn't mow their own lawn, I'd say at least 1/2 of the people living in my subdivision have a service come and do it.