rchristiansen
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I've been trying to find out more speculation on this one. Any ideas as to what this could be?
June 7th New York Meeting/Announcement...
- Thread starter rchristiansen
- Start date
Yes. I can tell you that rumor has it the following will be announced:
The next big celebration theme.
New "dreams do come true" experiences at WDW that will be bestowed upon random park goers, such as private dining with a princess, private pirate lessons from a pirate, VIP ride experiences, just to name a few.
I know Mike Scopa will be there so I am sure we will read about it there first!
The next big celebration theme.
New "dreams do come true" experiences at WDW that will be bestowed upon random park goers, such as private dining with a princess, private pirate lessons from a pirate, VIP ride experiences, just to name a few.
I know Mike Scopa will be there so I am sure we will read about it there first!
mla973
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From the Orlando Sentinel online:
--------------------
Disney preparing new marketing campaign
--------------------
Announcement expected to tout 'The Year of a Million Dreams.'
Scott Powers
Sentinel Staff Writer
June 7, 2006, 12:20 PM EDT
The Walt Disney Co. plans to deliver on 1 million dreams as a follow up to its hugely successful "Happiest Celebration on Earth" promotional campaign.
Jay Rasulo, chairman of Disney's parks-and-resorts segment, is to announce the new promotional campaign tonight in New York City. Disney staff were mum on the announcement, but speculation is centering on the prospect that Rasulo will roll out details of the company's new promotional campaign.
In fact, Disney already has posted a Web site, describing the campaign as "The Year of a Million Dreams."
The campaign would begin almost as soon as Disney's current campaign, "The Happiest Celebration on Earth," expires Sept. 30. That campaign, celebrating the 50th anniversary of the 1956 opening of Disneyland, was a huge success, boosting Disneyland's attendance more than 10 percent in the past year and adding to attendance gains at Walt Disney World.
"We think it's a great right cross following their uppercut," said Dennis Speigel, president of International Theme Park Services in Cincinnati. "They had a wonderful run with the 50th anniversary, and now they're going to put fat on the fat hog."
Disney's parks bucked national trends last year. Most theme parks saw either stale or declining attendance, and both Walt Disney Co. chief executive Bob Iger and outside analysts credited the Happiest Celebration campaign as a major reason.
The new campaign apparently will involve Disney-vacation giveaways, and perhaps upgraded Fastpasses for its theme parks called "Golden Fastpasses" as well as opportunities for people to spend a night in Cinderella Castle, according to the Disney Web site.
The Year of a Million Dreams campaign was first reported on the Internet blog jimhillmedia.com.
Theme-park business consultant Steve Baker, of the Baker Leisure Group of Orlando, said such promotional campaigns are important to the parks' success, particularly since he and many other analysts predict that gas prices and hurricane fears are likely to keep tourists away from Orlando.
"They're very critical," he said of the campaigns. "It's just a way they're going to spend a whole bunch of money. That's what it's going to take. I've always thought that the repercussions of hurricanes was going to be felt much deeper because of fear of being here in the summer.
"These things work," Baker continued. "It gives the reason for somebody deciding what to do to say, 'Oh, why don't' we go see it, what the heck.' It's a motivator."
Speigel said the prospect of a sweepstakes giving away a night in Cinderella Castle could turn out to be the real-life equivalent of the golden tickets hidden in candy bars in the Willy Wonka book and movies.
"They're allowing them to become part of the magic," he said.
Scott Powers can be reached at spowers@orlandosentinel.com or 407-420-5441.
--------------------
Disney preparing new marketing campaign
--------------------
Announcement expected to tout 'The Year of a Million Dreams.'
Scott Powers
Sentinel Staff Writer
June 7, 2006, 12:20 PM EDT
The Walt Disney Co. plans to deliver on 1 million dreams as a follow up to its hugely successful "Happiest Celebration on Earth" promotional campaign.
Jay Rasulo, chairman of Disney's parks-and-resorts segment, is to announce the new promotional campaign tonight in New York City. Disney staff were mum on the announcement, but speculation is centering on the prospect that Rasulo will roll out details of the company's new promotional campaign.
In fact, Disney already has posted a Web site, describing the campaign as "The Year of a Million Dreams."
The campaign would begin almost as soon as Disney's current campaign, "The Happiest Celebration on Earth," expires Sept. 30. That campaign, celebrating the 50th anniversary of the 1956 opening of Disneyland, was a huge success, boosting Disneyland's attendance more than 10 percent in the past year and adding to attendance gains at Walt Disney World.
"We think it's a great right cross following their uppercut," said Dennis Speigel, president of International Theme Park Services in Cincinnati. "They had a wonderful run with the 50th anniversary, and now they're going to put fat on the fat hog."
Disney's parks bucked national trends last year. Most theme parks saw either stale or declining attendance, and both Walt Disney Co. chief executive Bob Iger and outside analysts credited the Happiest Celebration campaign as a major reason.
The new campaign apparently will involve Disney-vacation giveaways, and perhaps upgraded Fastpasses for its theme parks called "Golden Fastpasses" as well as opportunities for people to spend a night in Cinderella Castle, according to the Disney Web site.
The Year of a Million Dreams campaign was first reported on the Internet blog jimhillmedia.com.
Theme-park business consultant Steve Baker, of the Baker Leisure Group of Orlando, said such promotional campaigns are important to the parks' success, particularly since he and many other analysts predict that gas prices and hurricane fears are likely to keep tourists away from Orlando.
"They're very critical," he said of the campaigns. "It's just a way they're going to spend a whole bunch of money. That's what it's going to take. I've always thought that the repercussions of hurricanes was going to be felt much deeper because of fear of being here in the summer.
"These things work," Baker continued. "It gives the reason for somebody deciding what to do to say, 'Oh, why don't' we go see it, what the heck.' It's a motivator."
Speigel said the prospect of a sweepstakes giving away a night in Cinderella Castle could turn out to be the real-life equivalent of the golden tickets hidden in candy bars in the Willy Wonka book and movies.
"They're allowing them to become part of the magic," he said.
Scott Powers can be reached at spowers@orlandosentinel.com or 407-420-5441.
theflowerladee
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I have been flipping to all the disney owned tv stations in hopes of hearing something, but nothing. I hope it is aired somewhere soon...the suspense is killing me.
barbeml
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Horace Horsecollar
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It's official. At the media event in New York City tonight, Jay Rasulo, chairman of Disney's Parks and Resorts segment, announced a new a new global advertising campaign centered on a "Disney Dreams Giveaway" promotion.
(It makes sense that the event was in New York City, because that's were the media are.)
Here's the Reuters article, Wed Jun 7, 2006 8:00pm ET:
And here's the press release:
(It makes sense that the event was in New York City, because that's were the media are.)
Here's the Reuters article, Wed Jun 7, 2006 8:00pm ET:
And here's the press release:
During 'Year of a Million Dreams' Celebration Disney Cast Members to Award a Million Magical Dreams
Wednesday June 7, 7:00 pm ET
From an Overnight Stay inside Cinderella Castle to a Golden FASTPASS, Dreams Big and Small to Come True During a First-of-Its-Kind Celebration That Also Features New Attractions and Entertainment at Disneyland and Walt Disney World Resorts
BURBANK, Calif., June 7 /PRNewswire/ -- From an overnight stay inside Cinderella Castle to a Golden FASTPASS, dreams big and small will come true at Disneyland and Walt Disney World resorts during Disney's "Year of a Million Dreams," a first-of-its-kind celebration of the individual dreams of Disney Parks guests.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060607/FLW019 )
The year-long celebration, beginning Oct. 1, 2006, at Disneyland Resort in California and Walt Disney World Resort in Florida, will feature the debut of an incredible lineup of new attractions and entertainment at both Disneyland and Walt Disney World resorts, plus new technologies that allow guests to customize their Disney park experience.
And, for the first time, during the "Year of a Million Dreams" celebration, Disney cast members will award a million dreams -- both large and small, including many "money-can't-buy" experiences -- to guests selected through a random process as part of a unique "Disney Dreams Giveaway" promotion.
"Throughout this incredible celebration, special dreams and unique experiences once thought impossible will be awarded by our cast every day," said Jay Rasulo, chairman of Walt Disney Parks and Resorts. "Disney parks are always the place where dreams come true -- but even more so during the 'Year of a Million Dreams.'"
The "impossible" includes the creation of over-the-top, overnight experiences for winning guests at both East and West Coast resorts: a royal bedchamber inside Cinderella Castle at Walt Disney World Resort and a Mickey Mouse Penthouse at Disneyland Resort, both expected to be complete by January 2007.
A day of royal treatment will end with a night of enchantment inside Cinderella Castle for a different lucky guest each night. Cinderella's royal bedchamber, now under construction at Magic Kingdom, will allow Disney guests to stay overnight inside the park and enjoy a view shared only by Tinker Bell. The lavishly decorated bedroom will be located in a space originally planned as an in-park apartment for the use of the Disney family.
And for a lucky Disneyland guest, each night, the all-new Mickey Mouse Penthouse at Disneyland Hotel will pour on the Mickey charm and include magical views overlooking both Disneyland and Disney's California Adventure parks. The extraordinary penthouse will be decorated in all things Mickey, with finishing touches by none other than Minnie Mouse herself.
In addition, during the year-long celebration, other Disney dreams both large and small will be awarded in the "Disney Dreams Giveaway" promotion, such as:
* Traveling to each Disney resort around the world to serve as grand marshal
in a Disney parade.
* A variety of unique Disney vacation experiences.
* Admission to special parties and other extraordinary experiences in the
Disneyland and Walt Disney World parks.
* Private meetings with favorite Disney characters.
* Or, a Golden FASTPASS ticket with unique access entitlements to some of
Disney's most popular attractions.
New Attractions and Entertainment Planned for the "Year of a Million Dreams"
Throughout the "Year of a Million Dreams" celebration, Disneyland and Walt Disney World resorts will debut major new attractions:
* Disneyland Resort in California
-- Finding Nemo Submarine Voyage -- Inspired by Disney -- Pixar's "Finding Nemo," this all-new E-ticket adventure will take guests on a real (and unbelievable) underwater excursion. (Summer 2007)
-- Rockin' Space Mountain -- Space Mountain is getting a new twist. Thanks to new lighting and technology, Disney's classic attraction will become a new experience in which rockets will rock it through the greatest concert in the universe. An all-new soundtrack will fit the exciting twists and turns of Disney's rocket classic. (Spring 2007)
* Walt Disney World Resort in Florida
-- "The Seas with Nemo & Friends" at Epcot -- Nemo is lost -- again -- and guests aboard "clam-mobiles" join his friends to search one of the world's largest saltwater aquariums for the playful clownfish in a stunning display of new entertainment technology inspired by Disney-Pixar's "Finding Nemo." (Late 2006)
-- "Finding Nemo-The Musical" at Disney's Animal Kingdom -- Also inspired by Disney-Pixar's "Finding Nemo," the Great Barrier Reef comes to colorful life in an all-new musical filled with spectacular scenery, elaborate puppetry and music by a Tony-Award-winning composer. (Late 2006)
-- The Laugh Floor Comedy Club at Magic Kingdom -- Guests find the power of laughter in an engaging and interactive new adventure inspired by Disney- Pixar's "Monsters, Inc." as they match wits with the one-eyed hero Mike Wazowski and his friends. (Early 2007)
Additionally, special entertainment and programs will be in place at the parks and resorts to accommodate the desires and wishes of would-be Disney Princesses, pirates, adventurers and space explorers. Guests will be able to customize their visit to a Disney park to pursue the "Dream Track" of their choice with on-line planning tools and in-park technology to help them become the hero or princess they've always dreamed of being.
For more information about the "Year of a Million Dreams" celebration and the "Disney Dreams Giveaway" promotion, visit http://www.mydisneyparks.com . Look for future announcements with the details of the "Disney Dreams Giveaway" promotion. No purchase necessary and subject to promotion official rules which will be available on Oct. 1, 2006. Odds of winning any prize will depend on the number of eligible entries. Void where prohibited.
Wednesday June 7, 7:00 pm ET
From an Overnight Stay inside Cinderella Castle to a Golden FASTPASS, Dreams Big and Small to Come True During a First-of-Its-Kind Celebration That Also Features New Attractions and Entertainment at Disneyland and Walt Disney World Resorts
BURBANK, Calif., June 7 /PRNewswire/ -- From an overnight stay inside Cinderella Castle to a Golden FASTPASS, dreams big and small will come true at Disneyland and Walt Disney World resorts during Disney's "Year of a Million Dreams," a first-of-its-kind celebration of the individual dreams of Disney Parks guests.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060607/FLW019 )
The year-long celebration, beginning Oct. 1, 2006, at Disneyland Resort in California and Walt Disney World Resort in Florida, will feature the debut of an incredible lineup of new attractions and entertainment at both Disneyland and Walt Disney World resorts, plus new technologies that allow guests to customize their Disney park experience.
And, for the first time, during the "Year of a Million Dreams" celebration, Disney cast members will award a million dreams -- both large and small, including many "money-can't-buy" experiences -- to guests selected through a random process as part of a unique "Disney Dreams Giveaway" promotion.
"Throughout this incredible celebration, special dreams and unique experiences once thought impossible will be awarded by our cast every day," said Jay Rasulo, chairman of Walt Disney Parks and Resorts. "Disney parks are always the place where dreams come true -- but even more so during the 'Year of a Million Dreams.'"
The "impossible" includes the creation of over-the-top, overnight experiences for winning guests at both East and West Coast resorts: a royal bedchamber inside Cinderella Castle at Walt Disney World Resort and a Mickey Mouse Penthouse at Disneyland Resort, both expected to be complete by January 2007.
A day of royal treatment will end with a night of enchantment inside Cinderella Castle for a different lucky guest each night. Cinderella's royal bedchamber, now under construction at Magic Kingdom, will allow Disney guests to stay overnight inside the park and enjoy a view shared only by Tinker Bell. The lavishly decorated bedroom will be located in a space originally planned as an in-park apartment for the use of the Disney family.
And for a lucky Disneyland guest, each night, the all-new Mickey Mouse Penthouse at Disneyland Hotel will pour on the Mickey charm and include magical views overlooking both Disneyland and Disney's California Adventure parks. The extraordinary penthouse will be decorated in all things Mickey, with finishing touches by none other than Minnie Mouse herself.
In addition, during the year-long celebration, other Disney dreams both large and small will be awarded in the "Disney Dreams Giveaway" promotion, such as:
* Traveling to each Disney resort around the world to serve as grand marshal
in a Disney parade.
* A variety of unique Disney vacation experiences.
* Admission to special parties and other extraordinary experiences in the
Disneyland and Walt Disney World parks.
* Private meetings with favorite Disney characters.
* Or, a Golden FASTPASS ticket with unique access entitlements to some of
Disney's most popular attractions.
New Attractions and Entertainment Planned for the "Year of a Million Dreams"
Throughout the "Year of a Million Dreams" celebration, Disneyland and Walt Disney World resorts will debut major new attractions:
* Disneyland Resort in California
-- Finding Nemo Submarine Voyage -- Inspired by Disney -- Pixar's "Finding Nemo," this all-new E-ticket adventure will take guests on a real (and unbelievable) underwater excursion. (Summer 2007)
-- Rockin' Space Mountain -- Space Mountain is getting a new twist. Thanks to new lighting and technology, Disney's classic attraction will become a new experience in which rockets will rock it through the greatest concert in the universe. An all-new soundtrack will fit the exciting twists and turns of Disney's rocket classic. (Spring 2007)
* Walt Disney World Resort in Florida
-- "The Seas with Nemo & Friends" at Epcot -- Nemo is lost -- again -- and guests aboard "clam-mobiles" join his friends to search one of the world's largest saltwater aquariums for the playful clownfish in a stunning display of new entertainment technology inspired by Disney-Pixar's "Finding Nemo." (Late 2006)
-- "Finding Nemo-The Musical" at Disney's Animal Kingdom -- Also inspired by Disney-Pixar's "Finding Nemo," the Great Barrier Reef comes to colorful life in an all-new musical filled with spectacular scenery, elaborate puppetry and music by a Tony-Award-winning composer. (Late 2006)
-- The Laugh Floor Comedy Club at Magic Kingdom -- Guests find the power of laughter in an engaging and interactive new adventure inspired by Disney- Pixar's "Monsters, Inc." as they match wits with the one-eyed hero Mike Wazowski and his friends. (Early 2007)
Additionally, special entertainment and programs will be in place at the parks and resorts to accommodate the desires and wishes of would-be Disney Princesses, pirates, adventurers and space explorers. Guests will be able to customize their visit to a Disney park to pursue the "Dream Track" of their choice with on-line planning tools and in-park technology to help them become the hero or princess they've always dreamed of being.
For more information about the "Year of a Million Dreams" celebration and the "Disney Dreams Giveaway" promotion, visit http://www.mydisneyparks.com . Look for future announcements with the details of the "Disney Dreams Giveaway" promotion. No purchase necessary and subject to promotion official rules which will be available on Oct. 1, 2006. Odds of winning any prize will depend on the number of eligible entries. Void where prohibited.
2Xited4Disney
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- Messages
- 1,541
Well I am going to be there Oct 1st for my 21st birthday... I hope I get something HAHHA
becca-becca
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- Dec 18, 2005
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just seeing if this works
theflowerladee
DISNEY MOM
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My 12 yr old ds is so excited about the laugh floor, ever since they showed the monster, inc. ride at disneyland last year he has been hoping they would bring something similiar to the world. I am just curious where is will be, are
they removing something else? Anybody know?
they removing something else? Anybody know?
Horace Horsecollar
DIS Veteran
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- Feb 10, 2002
- Messages
- 7,335
Mike Scopa attended the event in New York City. His report is at http://www.mouseplanet.com/articles.php?art=ms060608ms
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