July Direct Sales

[KTownRaider]

July direct sales report is out. Some initial observations:

• DVC total point sales down 6.4% from June. Thought this would be up given increasing WDW capacity
• RIV point sales were up 6.6% (71,252) over June (66,828) with 2% more deeds sold (399 vs 391)
• 3 Direct VGC deeds were sold- haven't seen that in a while
• VGF point sales were up 150% over June; Raw numbers are tiny (2,260 pts in July sold), but found it interesting given VGF2 is on the horizon. Either July buyers aren't aware of VGF2, needed points ASAP, or maybe think VGF2 will be priced higher than $255? Too small a sample size to draw conclusions, but it's fun to speculate...

https://www.dvcnews.com/dvc-program/financial/news-34867/5106-direct-sales-remain-flat-in-july-2021

 

[Sandisw]

Interesting that OKW surpassed SSR now that it is the lowest. Leads one to to believe price is the driving factor when going direct.

Lower price and lower dues than RIV and all the benefits.

At least RIV saw an increase. It’s still not great being under 60% of sales but given sales in general are depressed over pre pandemic, it seems this is still playing into those who are deciding if DVC is a good idea.

 

[Suzabella]

I'm not surprised that RR sold that well. The incentive they offered was a good one. Brought it down closer to resale. OKW was the surprise for me. Holy smokes!

 

[Sandisw]

Here is another thing I noticed. OKW sold 200 deeds with a little over $21k…That averages to 125 point contracts

Since the minimum for new buyers is 150, it seems that it was a mix of new buyers vs current owners adding on.

For RIV, there were 399 deeds with over $71K in points…with an average of 178. So people appear to have bought points here to reach those higher level incentives or more first time buyers went with it over sold out resorts.

 

[davidl81]

Here is another thing I noticed. OKW sold 200 deeds with a little over $21k…That averages to 125 point contracts

Since the minimum for new buyers is 150, it seems that it was a mix of new buyers vs current owners adding on.

For RIV, there were 399 deeds with over $71K in points…with an average of 178. So people appear to have bought points here to reach those higher level incentives or more first time buyers went with it over sold out resorts.

It does appear that RIV is still the choice for new buyers (Makes sense since that is what is being actively marketed), while add on buyers who were buying SSR have shifted to OKW. RIV sales are still really low compared to historical active resort sales, so is it covid or is it something else? I personally still think RIV is being hurt by pricing (both price per point and point chart), but that’s just my opinion.

 

[Sandisw]

It does appear that RIV is still the choice for new buyers (Makes sense since that is what is being actively marketed), while add on buyers who were buying SSR have shifted to OKW. RIV sales are still really low compared to historical active resort sales, so is it covid or is it something else? I personally still think RIV is being hurt by pricing (both price per point and point chart), but that’s just my opinion.

I do wonder if It’s still too early to what is causing depressed DVC sales in general for direct, which does include RIV since prior to the pandemic things were good for that resort…points charts and price was similar. But total sales were much stronger as well

I think another few months will give more insight but for sure, when VGF sales start we will have a better idea since that will be priced similar..I think slightly more..and has worse point charts.

Resale market for it is still good and just like the other resorts it’s enjoyed the overall rise in resale prices.

Definitely going to be fun to watch!

 

[brazzledazzler]

July direct sales report is out. Some initial observations:

• DVC total point sales down 6.4% from June. Thought this would be up given increasing WDW capacity
• RIV point sales were up 6.6% (71,252) over June (66,828) with 2% more deeds sold (399 vs 391)
• 3 Direct VGC deeds were sold- haven't seen that in a while
• VGF point sales were up 150% over June; Raw numbers are tiny (2,260 pts in July sold), but found it interesting given VGF2 is on the horizon. Either July buyers aren't aware of VGF2, needed points ASAP, or maybe think VGF2 will be priced higher than $255? Too small a sample size to draw conclusions, but it's fun to speculate...

https://www.dvcnews.com/dvc-program/financial/news-34867/5106-direct-sales-remain-flat-in-july-2021

July was my family purchasing RIV! The price was right for direct points. The incentives were good and we love Riviera. We really liked that at $186/per point we can use them to stay at other lower point per night resorts without feeling it’s a bad use of our RIV points. I love the flexibility!

We almost bought CCV, but $225/ppt direct with smaller studios was hard to swallow.

We just stayed at SSR and the remodel was beautiful! It makes me consider an add-on there versus OKW. It is fascinating to see the cost being a deciding factor for direct purchases between those 2 resorts. I’m curious if that will continue with the finished updates at SSR.

 

[kes601]

Interesting that OKW surpassed SSR now that it is the lowest. Leads one to to believe price is the driving factor when going direct.

Lower price and lower dues than RIV and all the benefits.

At least RIV saw an increase. It’s still not great being under 60% of sales but given sales in general are depressed over pre pandemic, it seems this is still playing into those who are deciding if DVC is a good idea.

When we were at WDW in June / July our guide who we bought SSR from in Feb (who happened to be working at RIV when we stayed there) mentioned SSR was actually sold out at that point. Obviously with 55 sales it is no longer sold out, but that, along with the price increase, would explain why so few ere sold in comparison to OKW.

 

[ValW]

When we were at WDW in June / July our guide who we bought SSR from in Feb (who happened to be working at RIV when we stayed there) mentioned SSR was actually sold out at that point. Obviously with 55 sales it is no longer sold out, but that, along with the price increase, would explain why so few ere sold in comparison to OKW.

Almost all of the DVC resorts are 'sold out', but you can still purchase contracts from them. You may have to go on a waitlist, but you will eventually be able to purchase.

 

[kes601]

Almost all of the DVC resorts are 'sold out', but you can still purchase contracts from them. You may have to go on a waitlist, but you will eventually be able to purchase.

Yes, which was my point. If someone couldn't but right away they may have gone with OKW instead. Going on a waitlist because there were no sales available at that moment would slow sales for that specific resort.

 

[ValW]

Yes, which was my point. If someone couldn't but right away they may have gone with OKW instead. Going on a waitlist because there were no sales available at that moment would slow sales for that specific resort.

Your point is valid, but I was responding to your comment about SSR no longer being sold out. Technically, DVC still considers a resort sold out even if you can still buy points.

 

[bobbiwoz]

Wow, I am surprised by the OKW sales!

 

[Sandisw]

Your point is valid, but I was responding to your comment about SSR no longer being sold out. Technically, DVC still considers a resort sold out even if you can still buy points.

Correct. The only resorts considered in active sales are RIV and AUL. Even OKW with all the points bought is a sold out resort.

 

[bobbiwoz]

is Aulani in the chart?

 

[Sandisw]

is Aulani in the chart?

No. It doesnt show that

 

[bobbiwoz]

No. It doesnt show that

Thanks, I thought it may have been cut off in my screen.

 

[dvc lover 1970]

It does appear that RIV is still the choice for new buyers (Makes sense since that is what is being actively marketed), while add on buyers who were buying SSR have shifted to OKW. RIV sales are still really low compared to historical active resort sales, so is it covid or is it something else? I personally still think RIV is being hurt by pricing (both price per point and point chart), but that’s just my opinion.

RIV is being hurt by three main things: restrictions with resale, cost per point, and high maintenance fees. I think the resort is gorgeous, and have many times considered adding on there, and still wish I had during the Covid sale. At this point, I struggle with the cost and restrictions if I decide to sell.

 

[kes601]

Your point is valid, but I was responding to your comment about SSR no longer being sold out. Technically, DVC still considers a resort sold out even if you can still buy points.

Sorry I used wrong terminology. Regardless there were no points available at SSR for purchase at the time we were there, which was the point of my post, and I'm pretty sure you knew that.

 

[Nabas]

RIV is being hurt by three main things: restrictions with resale, cost per point, and high maintenance fees. I think the resort is gorgeous, and have many times considered adding on there, and still wish I had during the Covid sale. At this point, I struggle with the cost and restrictions if I decide to sell.

COVID also did a number on RIV sales.

In its first 12 months of sales, RIV averaged 114,400 points per month. After WDW reopened in July 2020, RIV has averaged only 64,200 points per month (August 2020 to July 2021).

CCV averaged 78,300 points per month during its first 12 months. (It averaged 142,400 in its second year of sales.)

PVB averaged 79,400 points per month. (128,800 its second year.)

VGF averaged 108,000 points per month. (95,600 its second year.)

So, at least for the first 12 months, RIV outsold all other recent DVC resorts.

With the resale restrictions, high cost per point, high MF, and high point chart, I was really surprised at how well RIV sold.

This might show that most first-time buyers aren't looking at price as much as the hotel itself. You described RIV as gorgeous. It appears others thought the same.

In addition, I suspect the new Skyliner was a selling point too.

 

[brazzledazzler]

COVID also did a number on RIV sales.

In its first 12 months of sales, RIV averaged 114,400 points per month. After WDW reopened in July 2020, RIV has averaged only 64,200 points per month (August 2020 to July 2021).

CCV averaged 78,300 points per month during its first 12 months. (It averaged 142,400 in its second year of sales.)

PVB averaged 79,400 points per month. (128,800 its second year.)

VGF averaged 108,000 points per month. (95,600 its second year.)

So, at least for the first 12 months, RIV outsold all other recent DVC resorts.

With the resale restrictions, high cost per point, high MF, and high point chart, I was really surprised at how well RIV sold.

This might show that most first-time buyers aren't looking at price as much as the hotel itself. You described RIV as gorgeous. It appears others thought the same.

In addition, I suspect the new Skyliner was a selling point too.

The hotel is gorgeous and the Skyliner is a game changer!

Thanks for sharing these statistics!

Covid has affected so many things that may also affect sales of RIV.