Yep. I hate to say it, but a night at the movies costs me over $100 between babysitter, a moderate dinner, couple tickets and some snacks. I'm not doing it for an iffy movie. I'm not doing it for anything that isn't a special effects loaded monster that needs the whole screen and surround sound. Not going to a rom-com, or a historical drama, or a comedy. All those I can see at home, on my big tv with my pretty good surround sound, with my own popcorn after the kids go to bed.
You want me to shell out for the movies, it's going to be something that needs to be seen there. Hollywood has the right idea right now, and it's a problem partially of their own and the cinema chains' making. It's so expensive it needs to be a sure thing for entertainment. Not for art, entertainment. So make those tentpole sequels and reboots and movie universes and common characters. Because it's about the only way to really make it work.
Outside of those categories, I think Us was the highest domestic grossing movie in 2019. It ranked 12th at less than 200MM.