Steve Jobs role at Pixar is to give the company credibility. Most of the Hollywood types are extremely anti-technology, both from a general political viewpoint and also because computers are radically changing every aspect of the industry (and they ALWAYS fear change). But at the same time they worship Apple because of the coolness factor that Jobs has been able to give his company. Youll see iMacs on desks all over town serving just as fashion statements. In a strange brain transplant kind of way, the feelings about Apple rubbed off onto Pixar after Jobs came on board suddenly a technology company became a legitimate cool company and 3D animation lost some of its horror. Remember, were talking about the perceptions of Hollywood so the common rules of rational thought do not apply.
Steve Jobs himself has been described like a moth hes drawn to the light of fame wherever it may be. He spent a lot of time at Apple when the iMac was hot. When Toy Story 2 went through the roof, he spent more time at Pixar. Hes hovering around Monsters, Inc. simply waiting for the first reviews to come in (so he can judge how bright the glow is going to get). Hes also an extremely competitive man and with, ah, an extremely well defined and well-defended concept of self worth (is that polite enough?). Just like the other guy in this mess.
Eisner is in an extremely deadly situation. His main argument for the Disney/Pixar team has been that Pixar needs Disneys marketing muscle to be successful (as described in the article). Well, Dinosaur, Pearl Harbor, Atlantis and Scary Movie 2 have put the lie to that one. Eisner also finds his own Animation group in full nuclear meltdown most of the talent has left or is packing boxes, Treasure Planet is shooting a new ending, Lilo and Stitch has been delayed again, other films are stuck in development hell, and worst of all The Midget and his friend the Orge just destroyed Disney's aura of invincibility in the eyes of Hollywood. Disney has the stench of a troubled company about them and even Bruckheimer has taken all his new projects to other studios. Eisner NEEDS Pixar like the man needs his Diet Coke every morning.
There are rumors of several offers from Disney to buy Pixar, including one offer to buy Apple Computer as part of the deal. By all accounts, John Lassiter has pledged to be out the door before the ink is dry on the sales contract and he will take almost all of the talent with him (in any sentence containing the words Lassiter and Eisner, it's rumored youll also find a variation of the word despises). Eisner will probably do whatever it takes keep Pixar in alliance. Steve Jobs will do whatever he can to tweak Eisner just for sport, John Lassiter will keep making great movies until someone funds a studio just for him, and Jeffery Katzenburg is standing off to the side with his checkbook ready to buy up the pieces.
Like Ive said, its going to be an interesting year.
And speaking of interesting, heres another rumor from lunch. I apologize for the E! style of writing, but there are lawyers present. It appears that the friends of a green monster are looking into buying certain assets of a certain movie studio (whose parks already have several rides based on one of the trios works). Extremely interesting times ahead