Jiko Survey

[samsteele]

I just completed a detailed Jiko survey emailed to me by Walt Disney Parks and Resorts Research and am curious if others received the same.

The focus was exclusively upon Jiko and questions ranged from "Why did you choose to dine here?" to demographic info re my age, gender, country, number of times I have visited Jiko & WDW Parks. In particular, the following questions were of interest:

• What would encourage you to return to Jiko? Multiple choice answers included 10%-40% off menu, prixe-fixe meal for $35, free appetizer and valet parking and 2 dine for the price of 1 after 8pm; and

• At least 2-3 target questions about the Visit Orlando Magical Dining Month promotion including how did you hear about this promotion (website, social media, email, cast member, waiter, etc) and did you use this promotion.

I did use the Visit Orlando Magical Dining promotion for Jiko and it was an absolutely fantastic value. I was served a full-size appetizer, entree and dessert for fixed price of $35 plus tip. Promo ran from Aug 25-Oct.1. An incredible deal and wonderful way to experience Jiko. However, the restaurant was nearly empty when I dined. Granted I was seated early at opening, but there were at most 5 other people in Jiko at the time. In contrast, Boma, across the hall, was doing a booming business with crowds lined up to the foot of the stairs.

My waiter told me that Jiko was a very last minute addition to the promotion.

I suspect I'm not alone in believing that Jiko is struggling. It would be an absolute shame to lose such an incredible restaurant.

If you receive this survey, I would encourage you to take the time to complete it. Realistically, who really knows if the information can help Jiko re-tool. What we do know is that WDW is evaluating promotions and price points. I completed it in the hope that my information may help Jiko, its staff and incredible kitchen to stay open and continue to provide an extraordinary dining experience.

 

[pangyal]

I have a feeling they are sending this survey out to encompass a number of the signatures. I received the same survey, but for Artist Point, so I don’t think it’s specific to Jiko

 

[eeyoresmom]

I received the survey for The Wave. These three restaurants are included in the 30% dining discounts for AP holders....

 

[Lesverts]

Mine was for Citricos. Same questions just for Citricos instead of Jiko.

 

[samsteele]

Did all of you use the Orlando Magical Dining promo at these other signatures? Just curious because most of my survey was tailored around that promo. However, Parks & Resorts Research may just be cutting and pasting relevant parts of a boilerplate survey to target the guest's past experience.

 

[izzylovesmickey]

We did not use the Orlando Magical Dining Promo but did use the AP discount and we received the survey. I let them know we would have eaten there regardless of the discount but did definitely enjoy it.

 

[eeyoresmom]

We also did not use the Orlando magic card but did use the AP discount at The Wave.

 

[pangyal]

We had a dining plan and were bounced out of the survey as a result, so it must be tied to perceived value and discounts.

 

[OhhBother]

I got the one for The Wave yesterday. We ate there in September and took advantage of the 30% off. It's one of our favorite restaurants on property.