Well, i never flew with Continental before but they kind of remind me of the rest of the airlines.
JetBlue, well i heard leather seats, directTV for every seat. Seems quite luxury. I know for a fact that they fly to limited cities, like no flights to LAX, but to either long beach or John Wayne here in Southern California. They are also known to take care of their customers very well. espcially during the winter storms where every were stuck at the airports.
but then again, theres also a matter of price vs. luxory. Take your pick.