I remember, at least in his Sr year, it was being made a big deal of in college sports coverage...I don't know about before that, but that was when it came to my attention. And yes, in this case, because the camera's are following it, he should stop and make it less formal because it has become about him rather than his faith. They don't call it praying when they do it on the street, they call it Tebowing. I think he should come out and say something about that, and the jerseys and all the rest. It would give me, at least, a lot more respect for him as a person. Right now, I think he is just an arrogant little twit who thinks he is Christ come again.
I am glad he has people that don't see him that way, and there may be an element of sincerity in his behavior, or at least there may have been at one time. Now? He knows exactly what he is doing, exactly how he has come to be worshiped. He may be setting an example, but it really isn't an example of Christ. If he wants to set an example of Christ, he can spend his off season volunteering for charities, fundraising for charity, donating money to his church or to other charities. Seeing him deliver Meals on Wheels would tell me a lot more about his faith and character than the look at me pose, and would actually set a good example as well as do good in the world. And I am sure that would be picked up by the news too.