I agree, the process only seems random to us and there are sure to be other factors besides price that Disney is looking at. However, since price/overall cost is the only factor that we as a buyer can control, I still think it makes sense to browse the ROFR thread and other sites to glean as much information as possible if your goal is to attempt to get through ROFR. Of course, it could still get taken, but since price is one factor (even if we don't know how important it is), it *might* make a difference. On the other hand, if you're only out for the best deal possible and don't care about trying to get through ROFR ASAP, then your approach will be a bit different. But just because we may have different approaches, it doesn't mean that we should automatically go ahead and buy direct because we'd like to try to avoid getting taken in ROFR. In the end, as long as we're all happy with the prices we paid and got the contracts we wanted that's all that matters. Resale saved me many thousands of dollars and I'm happy with it.