We are going in August and I booked jet blue for about $250pp incl taxes for a DIRECT flight. I am travelling with 2 young ones and I want to avoid lay overs at all cost. So, if you are being quoted $220 incl taxes return per person for a direct flight with good departure and arrival times (not too early, not too late), then I say yes, it's a good deal. Those Air Tran fares are cheap, but none are direct, and it takes over 7 hours to get there! Time is money IMO. It is hard to get a direct on Southwest too I believe....I could be wrong, but I avoided Southwest because I couldn't find a direct, and I don't like their boarding policy. Jet Blue has comfy planes (they fly Embraers to Orlando which are 2 plus 2 configurations) with personal TV systems, and I reserved our seats free of charge. We have great seats together at the front of the plane...couldn't get better than that!