A lot of people think that paying 450 a night and even higher for a hotel room is going to be providing them with service that is on par with the Ritz Carlton, Waldorf Astoria, etc. In the real world that should be the case, but not so with Disney hotels. For what Disney charges for a lagoon view room at the GF, you could get a suite at the Waldorf and be treated like you're royalty. Don't get me wrong I love staying at Disney deluxe resorts, I'm just tired of seeing the rates go up and up each year, yet you just don't see the service, staff, and amenities that you would get at places like the Waldorf.
In WDW you're paying for two things. The Disney name and the location. Period. I have seen many people walk away from staying at a Disney deluxe and say while it was nice, they didn't see why all the hype and fuss about them. They don't understand why the price is so high for what they got. Disney has a growing problem on their hands with the Ritz and Waldorf open and the 4 Seasons hotel coming soon. These places were known for luxury and service long before WDW was built and the prices they charge are in some cases almost half of what Disney wants for a GV room at the Poly and GF. Disney knows they have a solid fan base and can get away with business as usual. One day it may catch up to them. We shall see.