I get your frustration and agree with several of your points, especially the communication. But unfortunately I don't think things will get much better for AP holders anytime soon, especially with Chapek's comments yesterday during the earnings call. He specifically pointed out that regular visitors are more profitable than AP holders. While I agree we (AP holders) are the most loyal group of customers Disney has, we are not the most profitable....at least by the metrics Disney execs are going by. Of course he did mention that "regular, one time guests" have cancelled more in Q2 than AP's so they were able to fill in the gaps with AP holders. I unfortunately think this Disney management group looks at AP holders as a necessary evil.
My personal guess is AP prices will go up or be limited in some way going forward. I think Disney will want to maximize their per guest revenue as I think capacity will be limited for the foreseeable future. I do think they will anger many of their most loyal customers. I hope I am wrong. But honestly I think management is way over their skiis here.
First, thank you for that information. Where did you access it?
Second, I agree with everything you said, and this is especially true for Florida residents AP. The company makes much more money on a weeklong out of state vacationer in terms of resort reservations, dining (especially those who rely on Dis transportation), merchandising, $3.50 bottles of water, etc. My wife and I dump hundreds (maybe even thousands) of $ into Disney above and beyond the AP's. We only live an hour away, but occasionally, we will even stay on property (don't get me started on the resort parking fees), but let's do some math... and I'll be way off here.
Florida gold AP = About $1000 for 2 of us
Occasional on property stay (deluxe, club level) = About $1,200 we only stay one night
Dining (signature) = About $120
Merchandise = nothing
Popcorn/ice cream = About $10
Disney's takeaway = $2330 for the year. Add in operating expenses, salaries, etc. They're probably taking a loss on us. (Again, I may be way underestimating here)
Resort guest (7 days)
Value $350/night
Dining (even just quick service, family of 2, to keep things even) = $60/day
Merchandise = $100
Snacks = $50 (conservative)
Special events = up to $200
Disney's takeaway = $3220
I understand the business model, and I get that Disney needs to make a profit. But I used to see WDW as a friend, now I see it as a money grab.