Is DCL changing their logo?

[jujubiee4]

Where is the "disney" on that mug? For all i know it could be
a Royal NCL or Celebrity mug.

 

[Neptune's Fork]

Your post gives me a flash back to when so many people in Buffalo tuned into their radios and televisions to see the unveiling of the new Buffalo Sabres logo... it was awful and people hated it but we kept it for about 10 years... we ultimately went back to the classic original logo and now all appreciate it more now

This new logo is sleak and cool and I like it but it isn't Disney... can totally appreciate PP's post about not wanting a Mickey item but wanting to buy apparel that reminds him of DCL so makes sense from a marketing standpoint... I can tolerate it and understand it but hope it doesn't replace the original DCL log (which is a fantastic logo).... on a side note, I am curious what the 3 means in the waves now... I wouldn't have really read into the 3 on the waves had it not been for this logo, curious now if the 3 is significant

Three oceans they sail in maybe? That would be a good question to ask on one of the ship tours.

 

[Laundress]

Not a fan of the non mickey ears logo. Hope it just for the moment

 

[RedSox68]

UGH -- I don't like it. It looks like any other cruise line and could represent any other cruise line. There is nothing in it to distinguish it as DCL

 

[tinkerone]

I'm sure DCL is trying to come up with something that will entice people to buy the same product again, eg-we all have a t-shirt with the DCL logo on it so we probably will not buy that again however this new t-shirt has this new logo on it so I need to buy one. Same with mugs, jackets, you name it. Lots of repeat cruisers who already have everything they want so now they may want to start the collection over.
Hope I explained that alright.

 

[hamm1207]

Not a huge fan of it either...they took away the disney aspect! Time to start writing emails...

 

[act1980]

New logo could be any cruise line

 

[Quellman]

New logo could be any cruise line

I have a hard time even figuring out it's a cruise ship sailing.

 

[Dug720]

I'm sure DCL is trying to come up with something that will entice people to buy the same product again, eg-we all have a t-shirt with the DCL logo on it so we probably will not buy that again however this new t-shirt has this new logo on it so I need to buy one. Same with mugs, jackets, you name it. Lots of repeat cruisers who already have everything they want so now they may want to start the collection over.
Hope I explained that alright.

New or not, I won't be buying it. I have found new stuff with the real DCL logo on it on every DCL cruise I've been on. This? Won't bother spending anything on it.

 

[Meriweather]

Don't like it. Doesn't say Disney......just cruise line.
I won't be doing any purchasing of that one.

 

[cgolf]

This will be like new Coke, but in DCLs case they may bring back the old gear as vintage and charge twice as much instead of just bringing it back

Seriously though that is ugly!

 

[PrincessShmoo]

This will be like new Coke, but in DCLs case they may bring back the old gear as vintage and charge twice as much instead of just bringing it back

Seriously though that is ugly!

I don't know that it's "ugly" actually. Just too generic. Not Disney.

 

[cgolf]

I don't know that it's "ugly" actually. Just too generic. Not Disney.

To me it is, and definitely not something I would pay money for. Funny thing is that I happen to be wearing my old CC hoodie at the moment