Sorry if I wasn't clear. The prices they show for the room categories (without taxes) are all you see until you select one. And if you don't happen to know that the summary is there OR notice that the price in the right is different than the price on the left side of the screen, the total can be a little shocking. At least for me.
I like that Disney only ever shows one price. It makes pricing at a glance easier. Again, at least for me
It wasn't that long ago that DCL's web site showed a total price that included transfers and insurance - in addition to the taxes! You had to decline the transfers and insurance to see the total cruise price! When I look at other cruise lines' web sites, I know that the taxes are in addition to the cruise fare.
I usually sail on cruise lines other than Disney, and the one I choose depends on where I want to go. My next non-Disney cruises are on Royal Caribbean in 2013 and Celebrity in 2014. I also paid future cruise deposits on Princess and Holland America.
P.S. I can afford a Disney cruise, but usually prefer to pay less for ships with better itineraries.