The regular 16 GB one is regularly $200. Target had them 20% off before Christmas, and I got one for my son for $160 so discounts are not unheard of. Check the Apple refurb store - they usually have some good deals there.
We got that one for our daughter for Christmas. Purchased Cyber Monday on Target but with a lot of hassle. Turned out that particular I Pod with 32 GB was not even available any where in our area. Had to buy on line and drive almost 2 hours to pick it up because they also had no shipping. We jumped thru those hoops to get it because it was 15% or 20% off and we had a $200 Target gift card from purchasing a new phone. So out of pocket it cost us a little less than $70.