It's a money grab. It's more blatant and in-your-face than it used to be too.
In the years I've been going there have been more attempts to squeeze out the next revenue dollar:
- we've seen 3 different rate periods blossom into lots of micro-periods
- we've seen many loops converted to Premium to justify much higher rates with a little bit more concrete.
- we've seen the weekend kicker (the extra dollars over the weekday rate) introduced and now it's quite a lot more. And weekends are still hard to get!
- we've seen the anti-competitive bullying of the off-site golf cart vendors
- we've seen the trailer rental companies (which help Disney fill these overpriced sites) stuck with a $75 "drop fee" which of course is passed on to the renters
I'm all for paying Cast Members their due (wages, insurance costs, etc.) and I understand inflation as well. But the cost of a campsite has gone up faster than these. Disney has converted part of some deluxe resorts to
DVC because (IMO) their higher rates couldn't produce "heads-in-beds" enough. The Fort hasn't expanded since the mid-70s so while Disney has added hotel rooms over the decades which it now has trouble filling, the campsite capacity has been static. That means that demand probably still outstrips supply at this point.
My 2014 trip in March I bit the bullet on several nights at Preferred rates because it was our last family trip (oldest graduates college this year) and even though he might try to slum a free room/vacation in the future, he will be on his own. This year I'm spending one night off-site before arriving at the Fort because if I get into the Orlando area at 5-6pm and set up, I'm paying $100 for sleeping at the Fort. Instead I'm going to pay $25 for the night off-site, cruise over to the Fort early in the morning, and get a full day in. I still have time to do the night stuff during the trip (campfire, movies, fireworks) so that off-site night doesn't stunt my vacation and saves me $75.
I know I go to the Fort nearly every year and don't have to do so. I could save my pennies and go every other year or something like that. But I've started going other places that cost less, have that "brand new experience" feeling, and are more fun. It's harder to justify these prices when the parks are basically the same every year.
I know if I don't fill that space at the Fort, someone else will. So be it. I might be tempted to do off-season/value periods in the future but it's not a sure thing.
Bama Ed
PS - and oh BTW, OP, that $135 Premium site you mention is $150+ with the 12.5% tax added...