Lain
DIS Veteran
- Joined
- Oct 4, 2014
- Messages
- 9,372
Some interesting discussions on /r/churning yesterday, including:
This thread discussing Credit card super-users take a $330 million bite out of JP Morgan’s revenue
Some highlights from the article:
- Chase reported a record second-quarter profit of $8.32 billion
- Rewards liability were reported as a $330 million reduction to revenue
- Credit card customers are redeeming (and earning? the article isn't clear) points faster than anticipated
- Apparently, Chase's spin is that this is a "good thing" because it shows how engaged customers are with Chase's products
And, I guess I can call myself a "super-user" because:
This inevitably renews some concern that Chase may become more stingy with signup bonuses or further restrict their Ultimate Rewards program. As we know, Chase recently reduced Priority Pass guest access on the CSR and eliminated price protection benefits on their cards, which most churners seem to be okay with as long as Chase keeps the broader UR program (i.e., points pooling and transferability, and redemption bonus multipliers) intact.
This thread discussing Credit card super-users take a $330 million bite out of JP Morgan’s revenue
Some highlights from the article:
- Chase reported a record second-quarter profit of $8.32 billion
- Rewards liability were reported as a $330 million reduction to revenue
- Credit card customers are redeeming (and earning? the article isn't clear) points faster than anticipated
- Apparently, Chase's spin is that this is a "good thing" because it shows how engaged customers are with Chase's products
And, I guess I can call myself a "super-user" because:
“There’s a subset of savvy credit-card users who are diligent about maximizing their usage to capture the biggest benefit they can,” McBride said.
These consumers, he said, only use the cards in categories that pay the richest points. For instance, they would whip out a Sapphire card for dining and travel but switch to Chase’s Freedom card to pay for purchases in the rotating category that’s rewarded most, such as gas stations and drug stores.
This inevitably renews some concern that Chase may become more stingy with signup bonuses or further restrict their Ultimate Rewards program. As we know, Chase recently reduced Priority Pass guest access on the CSR and eliminated price protection benefits on their cards, which most churners seem to be okay with as long as Chase keeps the broader UR program (i.e., points pooling and transferability, and redemption bonus multipliers) intact.