Here's the text of the press release they sent out last week:
*Walt Disney World Resort Moves Mountains To Celebrate New Expedition
Everest Attraction*
New York City's famed Times Square will be transformed into the
legendary Mount Everest on Feb. 15-16 by Walt Disney World Resort. A
57-story spectacular brings the Himalayas to life, with powerful
avalanche effects, daytime pyrotechnics and the ferocious roar of the
yeti, plus world-renowned aerialist acrobats performing a
never-seen-before display of vertical acrobatics.
The two-day show, "Everest in the City," will take place hundreds of
feet above Times Square to celebrate the launch of the thrilling new
Walt Disney World attraction Expedition Everest, grand opening in April
at Disney's Animal Kingdom.
Project Bandaloop, featuring the world's most creative aerial acrobats,
will fly through the sky as they perform off a pair of towering
billboards spanning two skyscrapers at Broadway and 47th Street. Serving
as the dramatic backdrop, the billboards feature a runaway train racing
through snow-covered mountains, just narrowly escaping the wrath of the
fearsome red-eyed yeti, legendary protector of the Himalayas.
The brave climbers will face the wintry elements as they navigate the
mountain while performing an exhilarating acrobatic ballet accompanied
by an original musical score. New Yorkers and visitors to Times Square
in February will have the chance to view the incredible mountain billboard.
To broaden "Everest in the City" beyond a traditional billboard, Walt
Disney World Resort partnered with industry leaders including Sylvania,
Hip Cricket and AOL. Sylvania gives the yeti his glowing red eyes using
the new OSRAM LED-powered light technology. Each of the yeti's two
30-inch-diameter eyes will be lit with six OSRAM DRAGONchain® LED
modules, making the fearsome protector's glare visible from hundreds of
yards away.
While Sylvania is responsible for giving the yeti his eyes, Hip Cricket
will control their stare. Thanks to technology provided by Hip Cricket,
visitors to Times Square can use their wireless phones to interact
directly and in real time with the yeti by texting the word DISNEY to
the short code "4YETI", which will make the yeti's eyes flash at a
specific time.
For anyone not able to view the spectacular show in person, AOL will
feature the event. Visitors on AOL also can enter an online contest that
will award 25 lucky visitors to the site a trip for four to Walt Disney
World Resort to experience an exclusive tour of Expedition Everest.