You only get the luggage tags if you are booked on Disney's Magical Express
We got luggage tags, and we are driving. It came earlier than I expected--a little more than a month out.
There are two kinds of luggage tags...the "real" luggage tags you put your name and address on, and the yellow bar code Magical Express luggage tags (paper like the airport uses). The yellow ones are sent only if you are using ME, as these are used to identify your bags at the airport so they get sent to the resort; the normal luggage tags are sent to everyone who books a package, regardless of how you are arriving at Disney World.