Mal- I got the same survey. It seemed to be sent to AP holders (at least mine was...it had the same wrong spelling/name on it). Anyway, it was researching a new type of Disney visa card that would give back $$ towards trips & disney goods. It asked a lot of preference questions as to which rewards you found most appealing.
I can understand how you feel, my DH was eligible for an ongoing survey with a research company where they would pay him $200/year to do it. All he had to do was install a disk on his computer, it basically tracked which websites he visited on his computer. He FORGOT!!. They called him and he's finally installing it. I wish I would have been eligible but it had to be a business computer, and his laptop is used primarily for business. SHESH ~ MEN