I so hear you!! I love the convenience of the pre-made packets AND want to do something good for myself... but I love flavor.
However, I've come to the conclusion that it really doesn't take that much more time to use the whole grain minute rice than those microwave packets. Rice is one of those things that you can sort of forget about on the stove for a while (just don't let your pot boil dry). Try cooking the rice in chicken stock (98% FF, low sodium) instead of water for a bunch of yummy flavor. You can add any herbs or spices that you want to the stock (fresh ones are really yummy). I like doing this with whole grain pasta too.
OR Try sauteing green peppers and onion, tossing in some taco seasoning, a can of diced tomatoes and water or chicken stock. Boil. Add rice, cover, and cook for the amount of time on the box (make sure to cover pan). I often do this (or an asian/stir fry version) with whatever I have in the fridge. You can even cook some cut-up chicken breast or lean ground beef with the peppers and onions and have a one pot meal.
Another favorite of mine is an italian thing I can throw together (turns out different everytime, but yummy). Brown about a pound of ground beef in your skillet. Meanwhile start to cook some ww pasta (or rice I guess) in a pot. Add a bunch of spices, no sugar added tomato sauce, and evoo to your beef. Let those flavors kind of meld together. Add whatever leftover veggies you have (squash, brocolli, carrots, peas, whatever) to the sauce. Then add the pasta (almost cooked all the way through and a bit of the pasta water. Mix well and cover. Boil and then cook over medium heat. Let this work for a few minutes while you make a salad. Uncover and add some fresh parmesean.
As you probably can tell, I don't use a recipe very often...
Good luck!