We went for the first time last year in Feb/March for two weeks. LOVED it. Stayed off site in a timeshare my parents booked for us and it was just great.
This year I wanted to go to San Andres for a week or two, but hubby balked at the prices for our family of five, so we are off to Florida again. We are going for 11 days. Staying at one of the "official" hotels for four nights and the time-share for a week. We are going end of Feb-beginning of March.
It seems decadent to go two years in a row, but when you look at the bottom line, it is working out well for us. We are using airmlies to fly and rent a car, and will be able to buy groceries at the timeshare for some meals so that helps.
Our kids are 10,8,4, so we might as well enjoy this while they do!
Can't wait!