Tardisblue
Don't Blink
- Joined
- May 30, 2013
- Messages
- 510
My honest opinion is they are trying to push people to go with the annual pass...think about it. If you are one of those people that need to go during the busy times (school breaks), you are probably going to cough up the money no matter what. Switching weeks or skipping days isn't an option. You would probably consider shortening the trip a day or two, but a lot of people would justify it the other way....if I'm going to pay somewhere in the 4-500 range for tickets, why not just spend a few hundred more to get the AP? Right there, Disney has convinced you to probably take a second trip either you weren't planning on or hadn't planned on so soon, to "take advantage" of the AP. It is a win/win for them, either you pay more up front or you come back and spend more on the rest of the stuff! Our local zoo recently did the same thing...ticket prices were a steady $16 for 8 months of the year and about half that in the winter, but now it varies based on projected attendance and can easily double that on projected busy days. Membership prices, however, stayed the same. Many people are opting to buy the membership for just a couple of dollars more, which will bring them back to the zoo once or twice more than they normally would've, which generally will mean higher sales for the zoo in terms of food, rides, gifts, etc.
I think about this every time we visit Brookfield Zoo, the Field Museum, the Shedd Aquarium, and the Museum of Science and Industry. It's just a little bit more to buy a membership, but we usually only go once per year. Each place is fun for a one day visit, but we live too far out in the suburbs to make it a monthly affair. Same situation with Disney. I bought APs for my wife and I in May of 2013 with the knowledge that we would make it worth our while, and we did. Family vacation in May 2013; adults only birthday trip in August 2013; Marathon weekend January 2014; another family trip in May 2014 before APs expired.
Haven't purchased them again because it's not been worth it, but you make an interesting case.