According to Deb's Site the new price is $12.49 plus tax. Not worth it in my opinion unless you want coffee. If you have a car, stop at Hess on your way. They have 12 pks 2 for $6.00. Sometimes 2 for $5.00. 1 mug with ice doesn't even hold a 12 ozs. You could buy 48 cans for less than 1 mug. A family of 4 would be sending almost $54 for 4 mugs. Heck even a 2 liter is $3.00 in most resort gift shops.
We used to buy the mugs when they were $5.99 about 10 yrs ago. But my girls would still grab from the cooler than to walk to the food court. So I stopped buying them.