I own a dance studio and I just want to chime in here.
It is a business and we have to make money at it. We spend ALL year putting these recitals together, it's a big part of our job and if you work you expect to be paid for it yes?
I only charge $7 a ticket and $45 - $60 for costumes. We do not allow pictures or video at the recital as it becomes a Papparatzi ZOO so we do hire a proffesional video company to come in as a courtesy for the parents who would like a video. Studios typically make very little on recital DVD's or pictures. I know what I make on pictures barely covers my staffing for picture days.
Recital costume orders take hours and hours and hours ...then when they come in they take hours and hours and hours to sort. At my price range of 45 - 60 I mark up very little and would probably faint if I figured out my profit margin vs the time I take doing everything.
The High School Auditoriums cost quite a pretty penny too. Rent, custodians, theatre tech ... air conditioning! (Yes, a lot charge you extra for that.) Then you have to pay your staff on top of that because they don't work for free.
I was once told by another studio owner that your recital should make you enough money to live on over the summer. (HA HA HA. I need to raise prices.) BUT ... in a way that makes sense because you would think something that takes 10 months out of your life could support you for 2 or 3.
All that being said ... if you are at a good dance studio your children are learning lessons far beyond how to Plie' or shuffle hop step. Lessons that will aid them far into adulthood. Confidence, team work, commitment, poise, leadership...and so much more.
Happy toes to all!
WDWO