I agree. And I think the small cuts are starting to catch up.
I would say pricing, airfare, better family competition, very very stale itineraries, stale menus, and numerous small cuts to what you get on
DCL. When you take away a small thing here, a small thing there, it doesn't seem like much, but over time customers start getting a nagging feeling like they paid a lot but didn't get the premium experience in return. It started for me at the parks just before the pandemic, and then I started to notice it on the DCL cruises post-pandemic. I still
love DCL and the overall product, but it was obvious on our last few sailings that it wasn't the same product as when we started sailing, and that we were paying all time high fares and getting less.
I hope the market pushes DCL to step up its game, stop cutting small things, add things back, and innovate in ways that improve the overall experience for customers. Disney as a company needs to start thinking about how they can make a Disney vacation, whether on sea or land, stress-free, relaxing, and superior to other brands. It has moved too far in the other direction, where there are numerous pain points leading up to a Disney vacation and during a Disney vacation. It's the opposite of what most customers want from a vacation. Vacations with Disney used to be desired for how easy they were.
It feels to me like the parks and cruise division needs some new executive management with a bit more of the old-fashioned Disney innovative and creative side, and bit less of squeezing every penny of profit from customers. That doesn't work well for long-term success. Unfortunately, it's almost inevitable and unlikely to change do to shareholder pressure. I would at least take innovation and creativity in addition to profit focus. But it seems like we are only getting the profit focus these days.
Finally, I would love to see the inside numbers on how many people try the new ship and repeat cruising with DCL. I have a hunch its lower than the classic ships. With the obvious move from focusing more on the kids with adult comfort and fun being an afterthought, I am sure many parents aren't as eager to come back, even if the kids loved it. If that's the case, DCL isn't generating nearly as many customers who are hooked for life and filling the added capacity.