we found WS to be very kitschy (read: excuse for visitors to part with their cash at food stalls and stores).
I disagree completely.
First off, all places where you buy food, drink, or anything else for that matter are designed for people to part with their cash. It's called commerce. It's what keeps our economy going. So unless you are living entirely off the land somewhere, you're probably going to places designed to make you part with cash every day.
But moving on to the subject...
I LOVE the food & drink stands, restaurants and stores in the WS. I've gotten to try alot of food and wine I might otherwise never have tried, candy bars I might never known existed

, and seen items for sale that I've never seen elsewhere, except maybe online in recent years.
I am really saddened that the food has gotten somewhat less exotic. I know what the previous poster meant about that. They have made it a bit more vanilla but not entirely and I still love eating there.
I discovered my love of middle eastern food at Marrakesh. (actually my entire fascination with the middle eastern culture, music, arts etc. and lol the movie Casablanca came from the Morocco pavillion...) I probably never would have tried middle eastern food were it not for the fact that one rainy afternoon it happened to be the closest restaurant to where I was standing.
The stands & counter service places in the WS are a great way to sample food and beverages for less $$ than a sit down restaurant. I'd encourage all over 21 fans of Epcot to do the drinking around the world and get a taste for beers and wines from everywhere. And everyone should sample, at the very least, desserts and candies.
Yes. There are a lot of shops in the WS: The WS was designed before the advent of online shopping. Remember, it was not exactly easy to locate a samurai sword or a kimono, or really unusual french perfumes, or Japanese candies or Mexican handicrafts or Moroccan prayer rugs in your local mall when WS was first opened. I think some people may be somewhat jaded because you can now get those items easily online. But I still prefer browsing through well themed shops and talking to people from other parts of the world while looking for them.
That store in Japan is amazing. I have a friend who is obsessed with Japanese culture and I'm sure I will be bringing him back something from there. Also, the stores in the UK are something my boyfriend is really looking forward to. He's really looking forward to the place that does the coats of arms and he's a big soccer fan and the Sportsman shoppe (or whatever it's called) had quite a few soccer items the last time I was there.
For myself, I am looking forward to the stores in Morocco. I love the instruments they sell. I also can't wait for Mexico because I collect Dia De Los Muertos items (I found out about Dia De Los Muertos, actually, as a child at WS.

It's fascinated me since.).
I also don't mind the Disney tie-ins to the countries. I don't mind them because I think they actually do a great job of teaching the kids. A little girl who learns that Belle is from France might take more of an interest in learning a new language or learning about French history etc. because her favorite character is from there. The characters just make the countries more accesible to kids. And who is going to complain about smarter, more well rounded kids? Hey, I'm an adult now and when Hunchback of Notre Dame came out I was 18 or so, and I actually spent an insane amount of time learning about the cathedral, and French history in general (and Esmeralda being this "girls" favorite, I bought no fewer than 3 books on gypsies and learned some basic phrases in Romani).
These kinds of "tie-ins" also might encourage people to visit these countries "for real". I would if I could afford it. I spent a good hour once talking to the guy in one of the Morocco shops about tourism in his country. I also remember being 17 and psyched to talk to the people at the Mexican place in Spanish which I was learning in school.
If you walk around the pavillions and talk to the people who work there, you will learn a lot. Also, the shows are really fun. I consider Off Kilter to be one of my favorite bands. I usually see the WS Players twice a day when I can. The acrobats in China are amazing to watch. And the exhibits are great. Did anyone else see Tomb Warriors in China? I really hope that is still there when I go.
Yes, the show in the America pavillion is condensed US history. It has to be. They have limited time. Otherwise it would be a looooong show. Again, it might spark someone's curiosity.
I just find it really hard to believe that anyone could call the WS cheesy or kitschy. Is it like being in those countries? No, of course not. But to call it a place that serves no purpose other than to make people spend tons of money (which is silly anyway) means some people are just missing the point of what the WS was designed for: To inspire, teach, and broaden horizons.
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To the OP:
It's all how you look at it. Go in thinking it's an international mall & food court and that's what you will get out of it. Go in thinking of it as an interactive museum of world history, culture and cuisine and you will enjoy it and probably want at least two days to explore it and see all the shows.
Helpful tip: Go early. As soon as WS opens, head on that way. Leave the rides (save for maybe Soarin that you'll need a FP for) for later when FW clears out.