Another tip to make it last; you're supposed to rub vegetable or olive oil on the tattoo after the henna flakes off. It's supposed to help darken the tattoo. The first time I had it done, I didn't know that, so I used a little bit of margarine from the food court That tattoo lasted about a month. The last time, I put some vegetable oil in a travel bottle and brought it with me, since I knew I wanted another tattoo. That one lasted a month also! Swimming and using soap and/or lotion on the tattoo will shorten the time it lasts, so keep that in mind as well. They're so beautiful, and if you pay that much for one, you want it to last as long as possible!