Have you seen this Honda commercial?

[browneyes]

http://home.comcast.net/~bernhard36/honda-ad.html

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including a full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out a lot of dough. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings.

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation -- including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.

 

[Wagamama]

Thats so cool!

so is that how cars work?

 

[browneyes]

Dunno, Vonabelle, I just put gas in one and drive it (when I remember to put gas in it, that is).

 

[GailT]

I just have seen it on here. that's cool

 

[Wagamama]

Originally posted by browneyes
Dunno, Vonabelle, I just put gas in one and drive it

You have to put gas in it?! is that why mine never works?

 

[DoeWDW]

This was truly fun to watch - even for me, the most un-mechanical person in the world!! Thanks for the link!

 

[browneyes]

Originally posted by Wagamama
You have to put gas in it?! is that why mine never works?

I think it's just a rumor about the gas.

I'm glad you liked it, Gail and DoeWDW. I thought it was kinda cool and interesting too. I was showing a coworker the commercial and we both agreed if we had $6 million to blow, we wouldn't blow it on a commercial.

 

[Beth E. (NJ)]

My husband showed that commercial to me. I thought it was really cool.