Has Frito-Lay chips changed their flavor?

What I think Frito-Lay has done with their chips is that they are changing the flavors to get a more selling point. Because Mom noticed the same thing with the Lays BBQ potato chips and she said that they too have lost their flavor as well. I also cannot figure out how Frito-Lay's Sun Chips are selling because I tried them once and found them very unappealing and I thought this meant that Frito-Lay chips have indeed changed their flavor. I also think that Frito-Lay spends more money on celebrities to star in their commercials rather than improving their chips. Because you see celebrities like Sam Elliott to Seth Rogen and Paul Rudd do commercials for the Super Bowl and I think that's why many people buy Frito-Lay's chips now
 

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