the von trapp family presence is evrywhere; there's actually one or two of them buried there by some beautiful gardens; there's an old family cabin & chapel in back of the hiking trails and they run a movie about the family in the lodge too.
Of course there'e also a gift shop where you can buy the sound of music books, movies, etc. Its done in a subtle way though; you can choose to ignore it or embrace it. Its not like Disney thats for sure. We liked it becasue of the Von Trapp connection and it is a vey nice resort good restaurant; high up on a hill, scenic views and maybe, just maybe at night, the hills do become alive with the sound of music......
Stowe is a great town for outdoor activities in winter or summertime. And you're not too far away from Burlington & Lake Champlain and very near Ben & Jerry's headquarters, which is a must see.